- ResourcesProduct TutorialOnline Tools
- Pricing
- Referral
- Developers
EN
If we get a little philosophical, we might wonder how some companies manage to increase their customer base so quickly. The most common approach is to operate through recommendations, creating manual campaigns, or sending out publications in the hope that someone outside the company will be interested. None of this is wrong; on the contrary, they are good strategies. The downside is that they do not provide immediate results or exponential growth in the short term. As the anxiety for growth takes over, today, we're going to tell you about the 10 best CRMs that turn your prospects into regular customers.
Now, you may be wondering how a CRM can improve these processes. It does this thanks to the way it works, which allows you to work in an automated way, managing important information and evaluating the lead journey.
What we want to give you today is the possibility to stop managing leads manually. It's time to streamline processes and achieve better results. Let's do it!
Before we begin evaluating the top 10 CRMs, it is important to understand how they can improve lead management conversion rates. There are no secrets here, so we will tell you about the features included to achieve this.
One thing that potential customers need to become frequent consumers is to feel greater confidence and satisfaction when doing business. To achieve this, it is necessary to create personalized and immediate customer service, something that relationship management software provides throughout the entire process (from lead capture, nurturing, and conversion).
As an established company, you should already have a marketing team in place. They are responsible for creating successful campaigns to boost sales. Now, what CRM does is align itself with this team, creating strategic support that successfully attracts more leads.
What we came for: let's take a look at the 10 best CRM tools for lead management in 2025!
Kommo is an advanced and powerful CRM that has become the perfect ally for lead management. It is software designed to improve the conversational process, but it can also:
It is an excellent tool that you can try for free for 14 days or enjoy its basic plan for $15 per user/month.
HubSpot is the CRM that offers zero hassle. It stands out for offering the ability to manage your leads through a single dashboard, meaning you can do everything easily (from sales to marketing), and on top of that, you can attract and nurture your leads. It has a fixed free version, or you can enjoy its advanced benefits for $20/user/month (billed annually).
Zapier is the orchestra you've always wanted to hear. It works with a suite of AI-based systems to develop an optimal visual field and manage a sales funnel dedicated to collecting and converting leads. You can take advantage of its free plan or subscribe to the Premium plan for $20/month (billed annually).
Brevo takes care of making everything practical, fast, and easy. Its job is to create all automated processes, from sending campaigns, emails, and conversational management to streamline procedures and attract leads' interest. This customizable software offers a free plan that includes up to 300 emails per day; you can also subscribe to its Starter plan for $8/month (billed annually).
Salesforce Sales Cloud is focused on providing clarity in every transaction, which is why its CRM is designed to do just that: collect customer data in an optimized, clear, and organized way, enabling you to efficiently and quickly create strategies to attract a greater number of leads. Its paid plans start at $25/user/month.
The goal of Mailchimp's CRM is to improve your email lead conversions, and we believe it's successfully achieving this. It works by implementing email workflows through automated templates. You can take advantage of its Standard plan for $20/month.
Monday Sales CRM is an all-in-one visual tool that offers a simple and efficient workflow for organizing lead follow-up and actions. It's an excellent option for companies that need a flexible platform that allows them to create top-notch processes. You can take advantage of it for $12.00 per user (three-user minimum, billed monthly).
Insightly is one of the most advanced CRMs for lead generation. Its capabilities include lead capture from multiple sources, automated workflows, and lead scoring based on engagement levels. You can take advantage of its features for $29.00 per user (billed annually).
Copper CRM is the perfect software if you prefer to work with a traditional tool like Google to manage your business processes. It deeply and efficiently integrates with applications like Google Calendar, Gmail, and Google Drive, benefiting lead management and conversion. The cost is $23 per user per month for the basic annual plan.
Agile CRM is the ideal CRM for small and medium-sized businesses, not only because it's budget-friendly, but because it has an easy-to-use interface to streamline everything. This way, you can manage your leads, process your sales, and generate customer satisfaction seamlessly. The cost is $8.99 per user, per month.
You've already learned about the 10 best CRM tools for managing your company's customers. Now it's time to evaluate how to choose the right one. To help you do this smoothly, we'll tell you the things you absolutely must take into account.
Your company is unique, with a specific size and functions that you must consider when integrating any type of tool. When it comes to CRM, it is important to keep this in mind because, as you may have noticed, each one is tailored to a particular type of company.
Once you have this information, you need to make sure that it can be properly integrated into your current systems and budget.
Even if you have the best CRM tool and the most advanced features, if you can't use it fluently, it's pointless. The idea is to choose a tool that is easy for you and your team to use and that can be seamlessly integrated with your current and future programs.
You might evaluate a CRM you see on the list, realize the great features it offers, but when you decide to adapt it and pay for membership, you realize that it wasn't really the right one for you. No one is going to ask you to rush into adopting a CRM in its entirety. The best thing to do is to take advantage of the free version and make sure it's the right one for you.
Once you have the right CRM and the right tools, all that's left is to build sustainable strategies for managing leads. Don't worry, it's not too complicated. You just need to strike a balance between technology and human assistance, create a personalized conversational flow, evaluate your ROI, and redefine your management processes. And that's it! You're ready to rock.
With the information we've given you so far, you're ready to optimize your lead management and take your business to the next level. Don't wait any longer—choose your ideal CRM and start experiencing success!
Sources:
https://zapier.com/blog/lead-management-software/
https://myleadssite.com/10-sales-lead-management-systems-for-2025/
