The NEW Facebook Ads Strategy Everyone Needs to Be Using

Understanding Campaign Budget Optimization

Have you ever wondered why your Facebook Ads seem to favor certain creatives over others? This is a common issue many advertisers face when running CBO campaigns. The core problem is that the same ads often receive the majority of the budget, leaving new or less popular creatives in the dust. Understanding how to optimize your ad spend can significantly improve your campaign's performance.

What is CBO?

Campaign Budget Optimization (CBO) is a feature that allows advertisers to set a budget at the campaign level rather than at the ad set level. This means that Facebook automatically allocates the budget across different ad sets based on their performance. For instance, if you have a daily budget of $3,000, Facebook will distribute this amount among your ad sets, ideally favoring those that perform better. However, this can lead to certain ads hogging the budget, making it hard for new creatives to get the exposure they need.

Common Challenges with CBO

One of the main challenges with CBO campaigns is that new ads often struggle to gain traction. For example, if you launch a new ad set, it may only receive a fraction of the budget, making it difficult to determine its effectiveness. This can be frustrating, especially when you invest time and resources into creating new content. Additionally, as your campaigns grow, managing budget allocations becomes increasingly complex.

To tackle these challenges, consider implementing a new strategy that allows for better budget distribution. By setting maximum percentage limits on your top-performing ad sets, you can ensure that new creatives receive a fair share of the budget. This way, you can maintain the performance of your best ads while giving others a chance to shine.

Ready to optimize your Facebook Ads? Start experimenting with these strategies today and watch your ad performance improve!

Introducing the Percentage Value Feature

Have you ever wondered why your new ads don’t get enough budget in Facebook Ads? This is a common issue for many advertisers, especially when running CBO campaigns. The new Percentage Value Feature can change how you manage your ad spend. It allows you to set spending limits based on percentages instead of fixed dollar amounts. This means you can optimize your budget more effectively across different ad sets.

How It Works

In a typical CBO campaign, Facebook decides how to distribute your budget among various ad sets. However, sometimes one ad set can consume most of the budget, leaving others with little to no spend. With the Percentage Value Feature, you can set a maximum percentage for each ad set. For example, if you set a maximum of 60%, that ad set will never use more than 60% of your total budget. This helps ensure that all your ads get a fair chance to perform.

Benefits of Using Percentage Values

Using percentage values has several advantages. First, it scales with your budget. If you increase your total budget, the maximum spend for each ad set adjusts automatically. This flexibility is crucial for maintaining balance in your campaigns. Second, it prevents any single ad set from hogging the budget. This means your new creatives can get the exposure they need to prove their effectiveness.

In conclusion, the Percentage Value Feature is a game changer for Facebook Ads. It allows for better ad spend optimization and ensures that all your ads have a chance to shine. If you haven’t tried it yet, now is the time to start using this feature to enhance your CBO campaigns.

Steps to Optimize Your CBO Campaigns

Are you struggling to get your new ads the attention they deserve in your Facebook Ads CBO campaigns? You're not alone! Many advertisers face the challenge of having their best creatives overlooked while older ads consume the budget. Fortunately, there are effective strategies to ensure your ad spend is optimized and your new creatives get the exposure they need.

Setting Daily Minimums

One of the first steps in optimizing your CBO campaigns is to set daily minimums for your ad sets. This means you should establish a minimum spend that aligns with your target cost per acquisition (CPA). For example, if your target CPA is $50, set your daily minimum to $50. This ensures that new ad sets receive enough budget to gather meaningful data and potentially drive conversions.

Creating Two CBOs in One Campaign

Another innovative approach is to create two CBOs within a single campaign. By using percentage values for daily maximums, you can limit how much budget a single ad set can consume. For instance, if one ad set is taking up 90% of your budget, you can cap it at 60%. This allows other ad sets to receive a fair share of the budget, increasing their chances of success. This method not only optimizes your ad spend but also ensures that new creatives have the opportunity to shine.

• Identify your target CPA.
• Set daily minimums for new ad sets.
• Create two CBOs within one campaign.
• Use percentage values to cap budget for top-performing ads.