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The New Music Marketing Strategy To Go Viral Without Being On Social Media (Whop Strategy)

#Social Media Marketing
2025-06-16 21:4711 min read

Content Introduction

In this video, Brandman Sean discusses a novel marketing strategy used by renowned artists such as Drake, Lil Baby, and Ken Carson, aimed at boosting music exposure and engagement. He introduces 'clipping campaigns'—a method of leveraging short video clips from long-form content to generate buzz on social media platforms like TikTok and Instagram. Sean explains the process of this strategy, including selecting content that resonates with audiences, setting payment criteria for contributors, and the significant advantages of using micro-influencers over traditional influencers. The video emphasizes the transformative potential of this approach for artists, both established and independent, and highlights the ecosystem that facilitates such viral marketing methods. Sean also shares insights on how to successfully navigate these platforms and engage relevant audiences without the typical headaches of influencer marketing.

Key Information

  • Drake, Lil Baby, and Ken Carson have successfully implemented unique marketing strategies that many artists are yet to discover.
  • By 2025, these strategies are expected to become mainstream methods for artists to increase visibility and streams.
  • Brandman Sean's music marketing agency has generated billions of streams and aided indie artists in generating substantial revenue.
  • Sean emphasizes the importance of clipping campaigns, which involve turning long-form content into multiple short videos for social media.
  • A clipping campaign is highlighted as one of the most affordable and effective ways to gain traction on platforms like TikTok and Instagram.
  • Influencers are no longer needed to execute successful campaigns; new strategies allow even smaller accounts to go viral.
  • The process of using clipping campaigns simplifies marketing efforts and serves to leverage community engagement.
  • Sean encourages artists and managers to adapt to evolving marketing trends to maximize their potential reach and revenue.

Timeline Analysis

Content Keywords

Clipping Campaigns

Clipping campaigns are a new marketing strategy that allows artists to blow up their music through social media by using clips from longer content. This strategy enhances visibility and streams without relying solely on influencers.

Strategy for Artists

The strategy discussed emphasizes the importance of utilizing social proof and virality to promote music. It highlights the emerging trend of artists being able to create content easily and leverage social media platforms like TikTok and Instagram to gain visibility.

Effective Music Promotion

The voiceover discusses how effective music promotion can be achieved by sharing content clips and engaging with the audience, creating a sense of hype and community around the music.

Influencer Marketing

Influencer marketing is redefined in the context of this new platform, which simplifies the process of working with influencers and allows for more manageable budgeting and targeting strategies.

Viral Potential

The concept that any individual can go viral on social media platforms, regardless of their existing following, is emphasized. The voiceover provides examples of how newly created profiles can gain significant traction quickly.

Building a Marketing Campaign

The voiceover outlines how to strategically build viral campaigns through effective timing, content selection, and distribution of clips without the burden of traditional influencer-driven strategies.

Budgeting for Campaigns

Budgeting is discussed as a critical factor in managing successful campaigns, with an example illustrating how to maximize views relative to spending.

Social Media Trends

The script explores how social media trends evolve and the importance of leveraging platforms like TikTok and Instagram for music promotion, especially through the method of posting engaging clips.

Andrew Tate Example

The script draws a parallel with Andrew Tate's use of similar strategies in 2022, highlighting how non-traditional approaches can lead to significant public attention and engagement.

Community Engagement

Recommendations for artists to engage with their audience and create a sense of community around their music, which encourages listener involvement and organic growth.

Free Onboarding and Strategy

The voiceover offers free onboarding and strategy consultation for artists and agencies, encouraging a less complex entry into music promotion and content creation.

Related questions&answers

What is a clipping campaign?

A clipping campaign is a marketing strategy that involves taking clips from longer content, such as interviews, and posting them as short videos on social media platforms like TikTok or Instagram.

Who can benefit from a clipping campaign?

Most artists, especially indie artists, can benefit from a clipping campaign as it helps in gaining visibility, getting streams, and driving engagement without needing extensive marketing budgets.

How does a clipping campaign work?

You start by selecting a goal, creating or using existing content that performs well, and then distributing short clips across social platforms, encouraging others to post these clips.

What platforms are best for clipping campaigns?

TikTok and Instagram are the best platforms for clipping campaigns due to their short-form video formats and potential for viral reach.

Can I still work with influencers in a clipping campaign?

Yes, you can still work with influencers, but a clipping campaign can reduce the dependency on them, allowing for more organic growth through social engagement.

What are the benefits of using a clipping campaign?

Clipping campaigns offer affordable visibility, efficient content distribution, and the potential for numerous clips to create hype around an artist's work while minimizing the risk of spending on ineffective promotions.

What should I do to get started with a clipping campaign?

Begin by identifying your marketing goals, selecting effective content, creating criteria for engagement, and then promoting it across targeted social media platforms.

How do I monitor the success of a clipping campaign?

You can track views and engagement metrics through the social media platforms used for the campaign to evaluate its effectiveness and make adjustments as needed.

What challenges might I face in a clipping campaign?

Challenges include creating content that resonates with the audience, maintaining engagement without extensive influencer involvement, and effectively managing payouts if contractors are involved.

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