The Best Time to Post On Facebook | Facebook Marketing Tips!

2026-02-13 17:257 min read

In this video, Neil Patel discusses the best times to post on Facebook, emphasizing that the ideal posting times can vary based on individual business and audience demographics. Instead of a one-size-fits-all answer, he highlights the importance of using Facebook Insights to analyze when your specific audience is most active. He encourages viewers to test various posting times, such as 5:00 a.m., noon, and evening slots, to determine what works best for their accounts. The video also notes that engagement levels can differ between weekdays and weekends, indicating the necessity for ongoing experimentation to optimize social media strategies.

Key Information

  • When to post on Facebook can depend on various factors, including time of day and target audience.
  • Each individual and business is unique, which affects the optimal posting time.
  • Facebook Insights is a tool that helps determine when followers are active on a page.
  • Testing different posting times is essential to find the most effective windows for engagement.
  • Weekdays and weekends can yield different results, necessitating tailored strategies.
  • It's recommended to post at various times during the day, such as 5:00 a.m., 8:00 a.m., noon, and 2:00 p.m. to analyze audience response.
  • Regular analysis of engagement metrics will help in determining the best times for future posts.

Timeline Analysis

Content Keywords

Facebook Posting Times

Neil Patel discusses the importance of selecting the right times to post on Facebook based on audience engagement. He emphasizes that there is no one-size-fits-all answer due to variations in individual followers, businesses, and personal profiles.

Facebook Insights

Facebook Insights is introduced as a crucial tool for understanding when your audience is active. Neil explains how insights can help determine the best posting times based on audience engagement, particularly for those with customers in different time zones.

Testing and Scheduling Posts

Patel advises testing various posting times, including early mornings and afternoons, to find effective windows for engagement. He suggests scheduling posts to experiment with optimal times for audience interaction, outlining the necessity for consistent testing.

Weekday vs Weekend Posting

The script notes that weekdays may yield different engagement levels compared to weekends, recommending trials throughout the week to determine the best posting strategy. Neil suggests that trends can vary from Monday to Friday and on weekends.

Personal Profile Posting Strategy

Neil shares his approach to posting on his personal Facebook profile, illustrating that he posts at similar times during weekdays and adjusts his strategy during weekends according to engagement patterns.

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