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The Best Time to Post on Facebook and Instagram

#Social Media Marketing
2026-02-13 17:358 min read

Content Introduction
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In this video, Sam addresses a frequently asked question about the best times to post on social media platforms like Facebook and Instagram. He emphasizes that there is no universal answer, as the ideal posting times can vary based on different target audiences. Sam encourages viewers to analyze their audience's online habits using insights from Facebook and Instagram. He shares a personal experience regarding a successful blog post that went viral when posted at the right time for his audience, underlining the importance of testing and understanding audience behavior. The video concludes with Sam urging viewers to consider their ideal customers' schedules when planning social media content and invites them to join a Facebook group for further engagement.

Key Information

  • The speaker, Sam, discusses the best time to post on Facebook and Instagram.
  • There is no universal answer as the ideal posting time varies for different audiences.
  • A good approach is trial and error, testing different times to see what works best.
  • Analyzing Facebook and Instagram insights can provide information on when your audience is online.
  • Understanding your ideal customer's routine and behavior can help determine when to post.
  • The speaker shares a personal anecdote about a blog post that failed when posted at an inappropriate time, but succeeded when posted in the morning.
  • General posting times that may work include early morning, lunchtime, and evenings, while mid-afternoon tends to have lower engagement.
  • It's essential to consider what matters to your audience and not just follow generic guidelines.

Timeline Analysis

Content Keywords

Best Posting Time

Sam discusses the best times to post on Facebook and Instagram, emphasizing that the optimal times vary for everyone based on their ideal customer. He encourages viewers to avoid following generic advice and instead observe their audience's behaviors and preferences.

Facebook and Instagram Insights

Utilizing Facebook and Instagram insights can help users understand when their fans are most active. Sam suggests starting with this data to determine optimal posting times.

Trial and Error

To determine the best posting times, Sam recommends a trial-and-error approach. Testing when to post can help identify what resonates with the audience and increases engagement.

Target Audience Understanding

Understanding your target audience's activities at various times of the day is crucial for effective engagement. Sam shares personal experiences demonstrating how mismatched timing can lead to poor post performance.

Mom Audience Timing

Sam highlights the need for marketers targeting parents to consider the challenges faced by this group, like the 'witching hour' when they are busy with family duties, and suggests adjusting posting strategies accordingly.

Engagement Strategies

Sam emphasizes the importance of knowing your audience's routines and suggests posting during times when they are likely to engage with content, such as in the morning or late at night.

Related questions&answers

What is the best time of day to post on social media?

The best time of day to post varies for everyone, so it's important to understand your ideal customer's behavior. It’s advised to test different times to see what works best for your audience.

Should I rely on others' posting times for my business?

No, you shouldn't rely solely on what works for others. Each audience is different, and what works for someone else may not work for you.

How can I find out when my audience is online?

You can check your Facebook and Instagram insights to see when your fans are most active.

Is there a one-size-fits-all time to post on social media?

No, there's no one-size-fits-all solution, as the best posting times can vary greatly depending on your audience.

What factors should I consider when choosing posting times?

Consider what your ideal customers are doing at those times and test different posting times to find what works best for your content.

When are generally low engagement times on social media?

Generally, times between 2 PM and 5 PM experience the lowest engagement rates.

What were the outcomes of changing my posting times?

For example, one person found that posting in the morning led to high engagement, while posting late at night had little to no interaction.

What time of day should I experiment with posting?

You should experiment with posting first thing in the morning, around lunchtime, or later in the evening.

Can I join a community for more tips on this topic?

Yes, consider joining our Facebook group where we discuss social media strategies and help improve your marketing skills.

What should I do if I’m unsure of my ideal posting time?

If unsure, consider additional factors that capture your audience's attention, like their daily routines or key events in their lives.

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