EN

The Best Time to Post on LinkedIn in 2025: 1 Million Posts Analyzed

#Social Media Marketing
2025-05-08 17:118 min read

Content Introduction

The video discusses the impact of posting time on LinkedIn engagement based on an analysis of over 1 million posts. It highlights significant patterns in the timing of posts that yield better engagement, such as likes and comments. The presenter, Coast, elaborates on the ideal times for posting, recommending between 7:00 a.m. and 4:00 p.m. on weekdays, especially on specific days like Tuesdays and Thursdays at 10:00 a.m. The video emphasizes the importance of scheduling and experimenting with post timings to maximize reach and engagement. Additionally, it suggests that weekends generally perform poorly for engagement, while weekdays are more effective. Viewers are encouraged to monitor their own posting performance using Buffer, which provides analytics to identify optimal posting times specific to each user's audience. The video concludes with a call to action to like and subscribe for more content on optimizing LinkedIn usage.

Key Information

  • The timing of posts on LinkedIn can significantly impact engagement and performance.
  • Analysis of over 1 million LinkedIn posts revealed fascinating patterns about post timings.
  • The best times to post on LinkedIn are generally between 7:00 a.m. and 4:00 p.m. on weekdays.
  • Specific optimal times include 10:00 a.m. on Mondays and Tuesdays, 3:00 p.m. on Wednesdays, and 11:00 a.m. on Fridays.
  • Engagement tends to be lower during weekends, especially on Saturdays and Sundays.
  • To find the best personal posting times, users should experiment with various timings and analyze performance over weeks.
  • Tools like Buffer can help automate scheduling and analyze post performance for optimal results.

Timeline Analysis

Content Keywords

LinkedIn Post Timings

The timing of posts on LinkedIn can significantly impact engagement. An analysis of over 1 million LinkedIn posts demonstrated that certain times yield better engagement rates. Key times for posting are weekdays between 7:00 a.m. and 4:00 p.m., with specific peaks on Tuesdays and Thursdays around 10:00 a.m.

Engagement Metrics

Engagement refers to likes, comments, and reposts, which signal to LinkedIn that the content is valuable. Higher engagement increases the likelihood of posts appearing in more feeds.

Buffer Analysis

Buffer conducted a data-driven analysis with the help of their data scientist to uncover posting patterns that result in the best engagement metrics. Their findings guide users on optimal posting times.

Best Times to Post

The best times to post on LinkedIn vary by day: Monday at 10:00 a.m., Tuesday at 10:00 a.m., Wednesday at 3:00 p.m., Thursday at 10:00 a.m., and Friday at 11:00 a.m. Weekends are generally not recommended for posting.

Customized Posting Schedules

Users can set up customized posting schedules through Buffer for better engagement on LinkedIn. Analyzing previous post performances helps refine future posting strategies.

Content Performance

Content performance analysis helps users find the optimal posting frequency and format. Buffer simplifies this process by offering insights tailored to the user's history.

Engagement Patterns

Identifying engagement patterns is crucial for fine-tuning posting strategies. Buffer emphasizes the importance of experimenting with post timings to discover what works best.

Social Media Strategy

The approach to posting on LinkedIn involves understanding its unique audience behaviors, suggesting a targeted strategy that may differ from other platforms.

Related questions&answers

Does the time you post on LinkedIn really have an impact?

Yes, the time you post can significantly affect the engagement levels of your posts.

What is the best time to post on LinkedIn?

The best time to post on LinkedIn is between 7:00 a.m. and 4:00 p.m. on weekdays.

What specific times are recommended for posting on LinkedIn?

Recommended times include 10:00 a.m. on Mondays and Tuesdays, 3:00 p.m. on Wednesdays, and 11:00 a.m. on Fridays.

When are the worst days to post on LinkedIn?

Generally, weekends are the worst days to post on LinkedIn due to low user engagement.

How can I find my personal best time to post on LinkedIn?

Experiment with different posting times, track the engagement, and analyze which times yield the best results.

Why is engagement important for posts?

High engagement signals to LinkedIn's algorithm that your content is valuable, increasing its chances of appearing in more feeds.

What does 'engagement' refer to on LinkedIn?

Engagement refers to likes, comments, and shares of your posts.

Can I use Buffer to schedule LinkedIn posts?

Yes, Buffer allows you to schedule posts for LinkedIn and analyze their performance.

More video recommendations