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How to Have Multiple Amazon Seller Accounts

#E-commerce
2025-03-25 11:598 min read

Content Introduction

In this video, Carlos Alvarez, a seasoned Amazon seller with multiple accounts, discusses the strategy behind maintaining multiple Amazon Seller Central accounts despite Amazon's policy allowing only one per individual. He shares insights about mitigating risk, maximizing sales, and avoiding account suspensions. Carlos emphasizes the importance of adhering to Amazon's rules while managing multiple businesses, including separate branding and inventory handling to prevent product misunderstandings. He explains the challenges and implications of having multiple accounts, highlighting the necessity of distinct business identities, records, and careful account management. Carlos provides practical advice for sellers considering this approach, focusing on cleanliness in branding and operations to navigate the complexities of Amazon's platform effectively.

Key Information

  • The speaker has 13 Amazon Seller Central accounts, while Amazon states that only one account is allowed.
  • He explains the reasoning behind creating multiple accounts, including to mitigate risks and prevent account suspension.
  • The speaker highlights the importance of following Amazon's rules and maintaining separate details for each account to avoid linking and potential suspension.
  • They share their experience of opening additional seller accounts and the necessary steps to ensure compliance with Amazon's terms.
  • The discussion includes the challenges faced with multiple account management, including bookkeeping and sales reporting.

Timeline Analysis

Content Keywords

Amazon Seller Central

Carlos discusses his experience with multiple Amazon Seller Central accounts, advocating for having more than one to mitigate risk and prevent being suspended. He explains how he successfully manages multiple accounts and shares tips on adhering to Amazon's rules to avoid suspensions.

Account Suspension

The video covers the serious consequences of account suspensions on Amazon, elaborating on how having multiple accounts can lead to the linking of accounts and potential suspensions. Carlos shares insights on the importance of following Amazon's guidelines for maintaining multiple Seller Central accounts.

Mitigating Risk

One of the main topics is the idea of mitigating risk by diversifying your sales channels across different accounts. Carlos discusses the importance of having separate accounts for different business models to prevent loss when one account faces issues.

Multiple Accounts Strategy

Carlos explains the benefits and strategies of having multiple Amazon Seller Central accounts, including product listing flexibility, risk management, and leveraging different selling models without violating Amazon's policies.

Seller Support Interaction

Carlos shares his process for interacting with Amazon's Seller Support for additional accounts, highlighting the critical steps to ensure compliance with Amazon's policies while seeking permission to add new business lines.

Related questions&answers

Can I have more than one Amazon Seller Central account?

Amazon generally states that sellers are allowed to have only one Seller Central account unless there is a legitimate business reason for opening additional accounts.

What should I do if I want to open a second Seller Central account?

If you want to open an additional Seller Central account, you must contact Amazon Seller Support and provide a valid reason, such as running a different business under a separate tax ID.

Why are multiple accounts considered risky?

Having multiple accounts can increase the risk of suspension if they are linked in any way, such as having the same device ID or IP address. Amazon prioritizes maintaining the integrity of its marketplace.

What factors does Amazon consider when determining if accounts are linked?

Amazon may consider similar device IDs, IP addresses, shipping addresses, payment methods, and names when determining if accounts are linked.

What can happen if my accounts are linked?

If your accounts are linked due to similar information, Amazon could suspend all linked accounts, regardless of whether they are in good standing.

Are there exceptions for having multiple accounts?

Yes, exceptions exist if the accounts are for completely different businesses and do not sell identical products on both accounts.

How can I prevent getting suspended when I have multiple accounts?

Ensure that each account operates under unique information, such as different tax IDs, business names, and billing addresses. Also, avoid selling the same products on multiple accounts.

What are the consequences of selling identical products across multiple accounts?

Selling identical products from multiple accounts can lead to an automatic linking by Amazon, resulting in suspension of all related accounts.

How can I successfully exit from a business with multiple accounts?

When exiting a business, it's vital to keep accounts and inventory separate to maintain a clear valuation for potential buyers.

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