4 Steps To Advertise Websites Online Profitably

1. Research - The First Step in Online Advertising
2. Hypothesizing - Crucial Step for Effective Advertising
3. Testing - Validate Your Hypotheses Through Experiments
4. Optimizing - Key to Long-Term Success in Advertising
5. FAQ

Research - The First Step in Online Advertising

So advertising online is the coolest place to advertise because you have access to all of the information of everything your competitors are doing. The first step, obviously, is research. If you're starting to advertise online, it's so easy. You have all the tools at your disposal to figure out exactly where your competitors are advertising. Exactly what copy or creative they're using in their advertising and exactly who they're sending their advertisements to. There's no reason not to know everything about your competitors' advertising campaigns - their targeting, ad copy, their websites, their funnels. Everything - it's out there on the internet. If you're doing it online, they know everything about your competitors; that is the way to win.

Hypothesizing - Crucial Step for Effective Advertising

That is the way to win. It starts with research. If you know everything about your competitors, you are gonna win. I buy all my competitors' products. I'm one of their biggest fans because they give me everything I need to optimize my business. Once you've researched your competitors, you can start hypothesizing what's going to happen with your own advertising. Create hypotheses. What is a hypothesis? Now, hypothesis - that word comes from science. Science and what it means is you say, "I'm going to spend a hundred dollars on Google Ads. I'm hoping to be spending $10 for every person who fills out a form. So I believe I'm going to get 10 people signing up to my email list at a cost of roughly $10 each." Now, the reason we hypothesize is because if you don't know where you're aiming, then you don't know where you're going. It's like driving without a map. You're just following a road; you do not know what's going on.

Testing - Validate Your Hypotheses Through Experiments

A lot of people are running their businesses blind. They have no idea what they're doing. They have no idea where they're going. They're just kind of going and hoping a bunch of money shows up, or they're hoping, you know, they spend less money than they make. Most people don't actually hypothesize and figure out where they want to go. What is your goal? Now, if you're new in business, again, do more research or just, you know, stuff like that. Hypothesize where you're going, create that test. The next step is test your advertising. Again, you already know what your competitors are advertising, you know their websites, you know their ads, you know roughly what they're targeting - create some tests. Use your competitors' ads as the control. Again, there's no reason why you should be innovating on what your competitors are doing. If you know that your competitors are spending money on ads to make money, then you should be using their ads and their websites. Don't copy exactly, but do it, you know, rub maybe - change the font or you know, picture something here and there. But basically, use their copy and their advertising as the control. And a control means that you know their advertising works. So start with that and then create your own variations to see if you do better. And you can use various sorts of software to split test - that's called split testing. You can use Google Optimize, obviously; you can do this in the ad networks themselves; you can use volume or click tool, or whatever else. Optimizely, Improvely, etc.

Optimizing - Key to Long-Term Success in Advertising

The last step is optimized. Now optimizing is, I'd say, you know, one of the most important parts of advertising - it's where you look at the data. You say, "Okay, I put up an ad that was exactly the same as our competitor, and I put up an ad that was my own kind of variation from my own creative thoughts." And you look at what performs better. That's it. And you keep doing this until you get better and better and better. Most of the time, that ad you copied from your competitor will outperform your own creative jumbly-wumbly thoughts. Once you start getting good, your ads will outperform your competitors' ads or the control. And you can start moving the needle up, up, and up, to the point where you are making more profit, you are making more ROI than your competitors. And you're able to spend more, you're able to out-spend them in advertising, you're able to get more customers from them, and you're able to take them out of business - hopefully.

FAQ

Q: What is the first step in online advertising?
A: The first step in online advertising is research. By researching your competitors, their advertising strategies, targeting, ad copy, and websites, you can gather valuable insights to inform your own advertising campaigns.
Q: Why is hypothesizing important in advertising?
A: Hypothesizing is crucial in advertising as it helps you set clear goals and expectations for your campaigns. By creating hypotheses based on your research and understanding, you can have a targeted approach to your advertising efforts.
Q: What is the purpose of testing in advertising?
A: Testing in advertising allows you to validate your hypotheses through experiments. By creating tests based on your hypotheses and using your competitors' ads as a control, you can determine the effectiveness of your own advertising strategies.
Q: Why is optimizing important for long-term success in advertising?
A: Optimizing is key to long-term success in advertising as it involves analyzing data and continuously refining your advertising strategies. By identifying what works best through testing and optimization, you can improve your ROI, outperform competitors, and achieve sustainable growth in your advertising efforts.