I Found An EASIER Way To Scale Facebook Ads

The Wrong Way to Scale Facebook Ads
Issues with Duplicate Campaigns
Understanding Auction Overlap and its Effects
Recommendation Against Duplicating Campaigns
The Correct Way to Scale Facebook Ads
Automated Rules for Scaling Campaigns
Implementing the Scaling Strategy
Dynamic Budget Management
FAQ

The Wrong Way to Scale Facebook Ads

Most advertisers are scaling their Facebook ads the wrong way, and it is ruining their chances of success. You're just ruining it. You're looking at my lips. You're ruining it. So in this video, I'm going to show you a new way to scale Facebook ads, one that I've never talked about before and that performs a lot better. But first, let's quickly go over where advertisers are going wrong with their skates.

Issues with Duplicate Campaigns

A lot of advertisers have heard that the best way to scale is to leave your existing successful campaign alone, duplicate it, and then run a new identical version alongside each other. But of course, you're scaled because you've got campaign budget in one campaign and campaign budget in the second campaign. Now there are a number of issues with that, but the primer of which is auction overlap.

Understanding Auction Overlap and its Effects

Now we're seeing auction overlap warnings come up in Facebook ad accounts more and more, and it is something to pay attention to. Not all the warnings that appear in ad accounts are, but this one is. Auction overlap means that both those campaigns are competing against each other in the auction and Meta won't allow that to take place within one ad account. So if you have identical campaigns, they will only let one of those campaigns into the auction to compete against all the other advertisers that are trying to reach the same people.

Recommendation Against Duplicating Campaigns

My strong recommendation would be to just not use that as a scaling technique. Don't just duplicate campaigns and run identical ones alongside each other, and especially don't do that multiple times. I've seen ad accounts where someone's taken one campaign, they duplicated it, and then they've run the two of them that identical alongside each other, and that's performed well enough for them to just keep going and they end up with five, six duplicates, and the whole thing turns into a mess.

The Correct Way to Scale Facebook Ads

So if that's the wrong way of scaling a Facebook ad campaign, what's the right way? What should we do instead? Well, there's the old way that we used to use, which is scaling in roughly seven-day increments. It's absolutely still valid, it's a technique that we still use as an agency all the time. And if you want to find out exactly how that works, there'll be a link in the description to another video that shows you that exact process and the increments and all that sort of stuff.

Automated Rules for Scaling Campaigns

To demonstrate how this scaling technique works, I'm in an example ad account. I've just created a quick dummy sales campaign for demonstration purposes. And what I want you to do once you come into here, which is ADS Manager, is click on this More drop-down arrow and scroll down to Automated Rules. Now, what we're going to do with this scaling technique is set up an automated rule so that our campaigns scale in small increments, provided they meet certain criteria - basically, as long as they are producing great results. And that's what I'm going to walk you through now.

Implementing the Scaling Strategy

One of the great things about this scaling method is that you can actually scale really quite quickly and provided that your campaign is delivering good results, which is the only scenario in which you would want to scale anyway because if you think about 3 percent scaling potentially daily provided your results are good compounded means you're going to reach much higher budget levels than you're currently on, really quite fast.

Dynamic Budget Management

And this is particularly useful for seasonal businesses where you get better results at certain times of the year and a lot of that therefore can be handled automatically, you're not guesstimating about to see the summer drop off or the winter drop off, whatever your business happens to be depending on what you sell. So if you found that interesting and useful, please go ahead and subscribe. This new scaling technique is working really well for us right now. And it's not the only new technique that we're using in our Facebook and Instagram ad campaigns. And in this video, I share a number of secrets, tips, strategies, methods, all new stuff.

FAQ

Q: What is the wrong way to scale Facebook ads?
A: The wrong way to scale Facebook ads is by duplicating successful campaigns and running identical versions alongside each other, causing auction overlap and competition within the same ad account.
Q: What is auction overlap and why is it a problem?
A: Auction overlap occurs when identical campaigns compete against each other in the auction, leading to Meta allowing only one campaign to enter the auction, affecting the ad account's performance and ad delivery.
Q: Why is it not recommended to duplicate campaigns for scaling?
A: Duplicating campaigns and running identical versions alongside each other is not recommended as it can lead to issues like auction overlap, reduced ad delivery efficiency, and a messy ad account structure.
Q: What is the correct way to scale Facebook ads?
A: The correct way to scale Facebook ads is by incrementally scaling campaigns over roughly seven-day periods, a technique that is still valid and effective for scaling ad campaigns successfully.
Q: How can automated rules help in scaling campaigns?
A: Automated rules can help in scaling campaigns by setting up criteria for incremental scaling based on campaign performance, ensuring that campaigns scale in small increments only when they are producing great results.
Q: What are the benefits of dynamic budget management in scaling strategies?
A: Dynamic budget management allows for quick and efficient scaling, particularly useful for seasonal businesses where results vary throughout the year. This automation ensures budgets are adjusted based on performance, maximizing results.