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Are you tired of earning almost nothing from big view counts? TikTok changed how it pays creators. The old fund is gone. Now there is the TikTok Creator Rewards. It uses a new optimized rewards formula. This guide explains the key points in plain words.
Many creators get lots of views but tiny pay. That can happen if a video does not meet new rules. The pay now depends on things like how original the content is and how long people watch. If you want better pay, you must know what matters.
The biggest change is the move to a four-part formula. TikTok now cares more about quality and search value. It also pays more for helpful, original videos. Short clips that copy others no longer earn well.
| Metric | What it means | | --- | --- | | Originality | Made and owned by you. No copied clips. | | Play duration | How long people watch and if they finish. | | Audience engagement | Likes, comments, shares and replies. | | Search value | Content that answers popular questions. |
This piece will show you the four metrics above. It will also explain eligibility rules and how to improve your videos. You will learn simple steps to get more pay from the TikTok Creator Rewards program and how to use Creator Search Insights to find good topics.
Ready to earn more? Go use Creator Search Insights and start making original, helpful videos today.
Want to know how creators get paid now? The new TikTok Creator Rewards uses an optimized rewards formula. It looks at four things. Learn these and you can earn more. This also ties into eligibility rules.
Originality means the content must be made by you. Duets, stitches, or copied clips with watermarks usually do not count. Small edits to someone else’s video are not enough. If your video is not original, it may not earn at all.
Play duration mixes total watch time and finish rate. That means longer videos can help if people keep watching. But they must finish most of the video. Hook viewers fast and make content people want to save and finish.
Engagement matters. Likes, comments and shares all help. Comments are very valuable. Reply to comments to spark more talk. Building a real community can raise your rewards.
Search value rewards videos that answer real questions. Videos on hot search topics get boosted. Use the Creator Search Insights tool to find these topics. Recommended topics are content gaps you can fill to earn more.
| Metric | What it measures | Quick tip | | --- | --- | --- | | Originality | Is the video made by you? | Create your own ideas. Avoid watermarked clips. | | Play duration | Watch time + finish rate | Hook in 5s. Make savable, clear videos. | | Audience engagement | Likes, comments, shares | Ask one good question. Reply to comments. | | Search value | How often people search the topic | Use Creator Search Insights to find gaps. |
Ready to earn more? Try the Creator Search Insights and make videos that match these four metrics.
Want to earn from your short videos? First check if you meet the rules. The new TikTok Creator Rewards uses the optimized rewards formula. That formula pays only for certain kinds of accounts and certain kinds of views.
You must use a personal or creator account. Business and political accounts do not count. You must be 18 or older. You also need at least 10,000 followers and over 100,000 views in the last 30 days to join.
Only videos made by you, over one minute long, can earn rewards. Duets, stitches, or clips with other creators' content (even if slightly changed) often do not qualify. No watermarked or copied content.
A qualified view must be a unique view from the For You feed. Views from ads, paid boosts, fraud, or views under five seconds do not count. Only qualified views help your payout.
A video can have many plays but still earn little. Common reasons: it has a watermark, it copies someone else, or most plays come from places other than the For You feed. Also, views under five seconds are ignored. Fix originality and make your content clear to improve pay.
| Requirement | What TikTok asks | | --- | --- | | Account type | Personal or Creator | | Age | 18+ years | | Followers | 10,000 or more | | Recent views | 100,000+ views in last 30 days | | Video length | Over 1 minute and original | | Qualified view rules | Must be FYP, >5s, not paid or fraudulent |
Want to earn more from TikTok Creator Rewards? The new optimized rewards formula pays for better videos, not just more views. Follow a few simple changes and you can boost pay and reach.
Make your own work. Do not post clips with someone else's watermark. Avoid unmodified stitches and duets. If you use others' clips, add clear new ideas or your own voice. Original videos get paid more under the originality rule.
The first 5 seconds matter. Use big text or a strong line to grab attention fast. Show a clear promise: say what problem you solve. Make videos people want to save and rewatch. That raises play duration and payouts.
Turn on auto captions so people can watch without sound. Write your script and record one line at a time for clear delivery. Try different lengths: 1:00–1:15, 1:30–2:00, and 2+ minutes. Test to find what your audience finishes most.
Ask real questions that fit the video, not generic pleas. For example, ask viewers about their main challenge. Then reply to every comment. Conversations boost audience engagement and help videos earn more.
Ready to level up? Go use the Creator Search Insights to find searchable topics and make higher-paying content.
Open the TikTok app. Tap the search bar and type Creator search insights. Tap the tool result. This opens a page with topic ideas and tips. Be careful of accounts that look like spam.
Tap the main banner that says boosting rewards. Read the short tips. Look for recommended topics. These are hot searches with few videos. Also check the content gaps. Topics with gaps often give higher search value under the optimized rewards formula.
Open the dropdown and pick searches by followers. See what your followers actually type. Combine that with recommended topics. Choose ideas that match your niche and skill. These are more likely to earn higher pay in the TikTok Creator Rewards program.
Use the save or favorite button to collect good topics. Use the record button to start a clip right away. Ignore accounts that push paid tools or look shady. Remember the rules: stay original, aim for strong play duration, and meet eligibility like a personal account with the needed followers and views to qualify.
Want to start earning from TikTok Creator Rewards? Use this short checklist. These steps match the new optimized rewards formula so you get paid more for real work.
Open Creator Search Insights. Pick one recommended topic with good search value. Update one video now: add a clear hook, captions, and make it original. Post it and watch how the new rules help your earnings.
