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How to Run Facebook Ads in 2025: A Beginner's Complete Guide

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06 Dec 20253 min read
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Getting Started with Facebook Ads

Are you ready to dive into the world of Facebook Ads? If you're a beginner, it might seem overwhelming at first. But don't worry! This guide will help you navigate through the basics of setting up your Facebook Ads account and running your first ad. With the right steps, you can effectively promote your business and reach your target audience.

Setting Up Your Facebook Account

To start, you need to have a Facebook account. If you don't have one, create it now. Once your account is ready, the next step is to create a Facebook Page for your business. This page will serve as your business's online presence.

Creating a Facebook Page

To create a Facebook Page, go to the 'Pages' section and click on 'Create New Page.' Follow the prompts to set up your page name and category. Make sure to fill in all the necessary details to make your page appealing to visitors.

Linking Instagram and WhatsApp

After creating your Facebook Page, it's important to link your Instagram and WhatsApp accounts. This allows you to manage your ads across platforms. To do this, go to your Facebook Page settings, find the 'Linked Accounts' section, and connect your Instagram and WhatsApp accounts. This step is crucial for effective communication with your audience.

Step Action
1 Create a Facebook Account
2 Set Up Your Facebook Page
3 Link Instagram and WhatsApp Accounts
  • Ensure your Facebook Page is complete.
  • Link your Instagram for broader reach.
  • Consider linking WhatsApp for direct messaging.

Navigating Facebook Business Suite

Are you ready to dive into the world of Facebook Ads? If you're a beginner, navigating the Facebook Business Suite can seem overwhelming. But don't worry! This guide will help you understand how to set up your account and start running ads effectively. First, log into your Facebook account and ensure you have created a Facebook page. If not, simply go to the 'Pages' section and create a new one. Once your page is ready, you can connect it to your Instagram account for better integration.

Accessing Business Settings

After linking your accounts, visit business.facebook.com. This is where you will manage everything related to your ads. Click on the 'All Tools' menu, which is represented by a hamburger icon. From there, navigate to 'Business Settings'. This section is crucial as it allows you to manage your pages and ad accounts. Make sure your Facebook page and Instagram account are listed here. If they are not, you can add them easily.

Managing Your Pages

In the 'Business Settings', click on 'Pages' to confirm that your Facebook page is correctly set up. If it’s not listed, you can add it by clicking 'Add Page'. This step is essential to ensure that your ads will be linked to the right page. Once your page is confirmed, check under 'Instagram Accounts' to ensure your Instagram is linked as well.

Creating an Ad Account

Next, you need to create an ad account. In the 'Business Settings', find the 'Ad Accounts' section. Click on 'Add' to create a new ad account. Follow the prompts to set it up. Remember, your ad account is where you will manage your advertising campaigns. Once your ad account is created, you can start planning your first ad campaign!

Step Action
1 Log into Facebook and create a page.
2 Link your Instagram account.
3 Visit business.facebook.com.
4 Navigate to Business Settings.
5 Confirm your pages and Instagram account.
6 Create an ad account.
  • Ensure your Facebook page is active.
  • Connect your Instagram for better reach.
  • Access Business Suite for ad management.
  • Create an ad account to start advertising.

Creating Your First Ad

Have you ever wondered how to create your first Facebook ad? Facebook Ads can be a powerful tool for promoting your business. To get started, you need to set up your Facebook account and create a Facebook page. This is essential because your ads will be linked to this page. Once your page is ready, connect it to your Instagram account if you have one. This connection allows you to run ads on both platforms, maximizing your reach.

Using Ads Manager

Now that your accounts are set up, it's time to dive into Ads Manager. This is where all the magic happens! You can access Ads Manager by going to business.facebook.com. Here, you will see options to create campaigns, ad sets, and ads. Understanding these three levels is crucial. The campaign level is where you define your goal, the ad set level is where you choose your audience and budget, and the ad level is where you create the actual ad.

Choosing Campaign Objectives

When you click 'Create' in Ads Manager, the first step is to choose your campaign objective. What do you want to achieve? Options include awareness, traffic, engagement, and more. For beginners, the engagement objective is often the best choice. It allows you to reach a wider audience and interact with them effectively.

Setting Up Ad Levels

After selecting your campaign objective, you will move to the ad set level. Here, you can name your ad set and define your audience. You can choose where you want your ads to appear, such as on Facebook or Instagram. Don't forget to set your budget! Finally, at the ad level, you will create the actual ad. You can use existing posts or create new ones. Make sure to include a strong call to action to encourage users to engage with your ad.

Ad Level Purpose
Campaign Level Define your goal
Ad Set Level Choose audience and budget
Ad Level Create the actual ad
    1. Set up your Facebook page.
    1. Connect your Instagram account.
    1. Access Ads Manager.
    1. Choose your campaign objective.
    1. Set up your ad levels.
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