How To Analyze Competitor Ads With The Facebook Ads Library

The Facebook ads library has long been an indispensable tool for marketers. With over 10 million active advertisers on Meta platforms, it's essential for anyone involved in digital marketing. In this updated guide for 2024, we'll explore how you can fully leverage the Facebook ads library to optimize your advertising strategies, conduct competitive analysis, and refine your market research efforts.

What is the Facebook ads library?

Launched in 2019, the Facebook ads library was created with transparency in mind, initially focusing on political ads. Over the years, it has evolved into a comprehensive tool that allows users to access a wide range of ad data. In 2025, it remains one of the most important resources for businesses and researchers alike, offering detailed insights into advertising trends, competitors’ strategies, and market behaviors.

Key Features of the Facebook ads library:

• Free to Use: Anyone can access the Facebook ads library, no Facebook account needed.
• Transparency: See all active ads across Meta platforms (Facebook, Instagram, Audience Network, Messenger).
• Filter Options: Search by advertiser, product type, and more, allowing for in-depth competitive analysis.

How to Access and Use the Facebook ads library

Direct Access: Visit https://www.facebook.com/ads/library

Facebook ads library Search Options:

• By Country: Choose a country to see local ad strategies.

• By category：  Filter for specific ad types, such as political ads or issue-based ads.

• By Keyword: Search by brand name, industry, or product type.

In the search bar, type a keyword you want to research. This can be a brand name, e.g., 'Apple,' a type of product, e.g., 'fitness equipment,'. You'll then get a drop-down menu of all advertisers who have that keyword in their name.

After the search results appear, you can further filter the ads by platform, format, and time according to your needs.

Facebook ads library Filter Options:

• Active or Inactive Ads: Filter to see only active ads for the latest trends or inactive ads to understand long-running campaigns.

Using the Facebook ads library for Market Research

In 2025, facebook ads library has become a critical tool for market research:

1. Competitor Ads Analysis
1. With over 10 million active advertisers on Facebook, you can study competitors’ ad creatives, formats, and messaging. This will give you insight into what strategies are working in your industry.
2. Industry Trends
1. By analyzing the ads running in your industry, you can spot seasonal trends and adapt your strategy to align with market demands.
3. Target Audience Insights
1. The facebook ads library allows you to see which demographic segments competitors are targeting. This can guide you in refining your own audience segmentation strategies.

Advanced Tips for Using the facebook ads library

To get the most out of the Facebook ads library, follow these advanced strategies:

1. Monitor Competitor Ads
1. Track your competitors over time. Facebook ads library allows you to monitor their ads' frequency, creative evolution, and performance across different time periods.
2. Use the EU Transparency Features
1. With the new EU transparency features in 2024, you can dive deeper into how ads are performing across Europe. This includes detailed breakdowns of audience demographics, ad reach by country, and more.
3. Save and Organize Ads
1. Use the Facebook ads library extension or tools like MagicBrief to save ads for later analysis. This makes it easier to track changes in competitors’ ad strategies and analyze creatives over time.

How to Use the Facebook Ads Library Extension on DICloak

For marketers who need quick access to ads without navigating to the main site, the Facebook Ads Library extension is a useful tool. This browser extension allows you to view ads directly within your browsing experience, making it easier to track competitor activity and spot trends without leaving your current web page.

Here are the steps to add the extension and use it with the DICloak fingerprint browser:

1.Pre-find the extension you want to use and go to its Chrome Web Store details page.

Visit the Chrome Web Store details page of the extension you want to use.Copy its URL link.

2.Enable the Extension in DICloak

Open your DICloak fingerprint browser, follow the guide to enable the extension.

 Click added extension

3.Start Using the Extension

You can now begin using the extension within DICloak, browsing and analyzing ads securely while maintaining privacy.

Challenges When Using the Facebook ads library and How DICloak Helps Overcome Them

Accessing the Facebook Ads Library may seem simple — just search, filter, and analyze ads. But beneath its easy interface lie challenges that can complicate data collection, from account associations and IP bans to cross-region ad restrictions.

1.Multiple Account Research (Preventing Account Association)

• Challenge:

 Using multiple Facebook accounts (e.g., personal accounts, business accounts, or region-specific accounts) to access the Ad Library simultaneously can trigger Meta’s system to flag unusual behavior. Managing multiple clients or brands for ad research while ensuring data separation can be challenging.

• How DICloak Helps:

 DICloak assigns separate browser profiles for each account (with distinct cookies, IPs, and User-Agents), ensuring accounts remain unlinked and protected from potential bans. This feature is vital for managing different Facebook accounts simultaneously.

2.High-frequency Scraping (Preventing Account/IP Bans)

• Challenge:

 When scraping Ad Library data at high frequencies, Meta may flag the activity as bot behavior, leading to the banning of IP addresses or accounts.

• How DICloak Helps:

 DICloak helps distribute the scraping load by rotating multiple accounts and IPs, combined with profile isolation, thus reducing the risk of being flagged for high-frequency requests.

3.Team Collaboration and Data Isolation

• Challenge:

 In a marketing team with multiple people accessing the Ad Library at the same time, there's a risk of account sharing or operational conflicts that could compromise data integrity and security.

• How DICloak Helps:

 DICloak assigns independent profiles for each team member, ensuring data separation and clear operation logs. This enables secure, isolated access to the Ad Library without the risk of shared accounts or operational conflicts.

Conclusion

The Facebook ads library in 2025 remains an essential tool for marketers aiming to optimize their ad strategies. With the new EU transparency features, businesses can access even more detailed insights into competitors' strategies, refine their own targeting, and stay ahead of the competition. Whether you’re conducting market research, analyzing competitors, or exploring ad creatives, the facebook ads library is the key to unlocking smarter ad strategies.

By regularly monitoring the Facebook Ads Library and leveraging its new features, you can ensure that your marketing campaigns are aligned with the latest trends and customer preferences.