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I tested ROBLOX ADS so YOU don't have to...

#Social Media Marketing
2025-09-01 19:277 min read

Content Introduction
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In this video, the creator tests advertising on Roblox by launching a game inspired by 'Squid Game.' The aim is to attract players and generate revenue through ad credits, which involved setting up a campaign with specific budgets and regional targets. As the campaign progresses, the creator shares insights on gameplay, player engagement, and challenges faced, ultimately achieving a peak of 190 concurrent players. They analyze the campaign’s performance, highlighting 115,000 impressions and the financial outcome, which yielded a modest 21 Robux in profit against the investment of 2,850. The creator reflects on the overall experience, inviting viewers to subscribe and engage for more content.

Key Information

  • The creator tested Roblox ads and reached 190 concurrent players with their game based on the popular Squid Game theme.
  • To advertise, they purchased ad credits, which required a minimum of 10 credits priced at 2,850.
  • They set a daily budget of five, despite the minimum being five, and launched an ad campaign targeting English-speaking regions.
  • Throughout the campaign, they tracked ad impressions and player engagement, eventually reaching 92 active players at a peak.
  • Overall, they achieved 115,000 ad impressions but earned only 21 Robux, resulting in a net loss after spending 2,850.
  • The creator humorously reflected on the campaign's effectiveness and encouraged viewers to consider subscribing for more content.

Timeline Analysis

Content Keywords

Roblox Ads

The video discusses testing Roblox ads which successfully increased concurrent players to 190, detailing the steps taken to create and run an ad campaign for a newly created 'squid game' themed Roblox game.

Ad Campaign Setup

The individual sets up an ad campaign by purchasing ad credits, creating the campaign, and selecting experience types. Key choices included targeting English-speaking regions and focusing on mobile and tablet devices.

Game Creation

The narrator, along with friends, designed a 'Squid Game' inspired game within days, aiming to evaluate if it could attract players and generate revenue.

Player Engagement

The video elaborates on tracking player engagement over time, noting fluctuations in player numbers and impressions as the ad campaign progressed.

Robux Earnings

A final review of the ad campaign shows the unexpected revenue of only 21 Robux against a spend of $2850, leading to significant losses.

Analytics Report

The analytics report on the ad campaign indicates considerable impressions and a modest play rate, prompting reflections on improving future campaigns.

Related questions&answers

What type of game did you create?

I created a Squid Game themed game.

How many concurrent players did you achieve?

I reached 190 concurrent players.

What was the budget for advertising?

The minimum budget for advertising was set at 5 Robux.

How did you promote your game?

I bought ad credits and created a campaign to promote the game.

What was the objective of your game campaign?

The objective was to get visits, not just awareness.

How many unique players joined your game?

59 unique players joined the game.

What total amount of impressions did your ads generate?

The ads generated around 115,000 impressions.

How much Robux did you make from the game?

I made a total of 21 Robux from the game.

What was the total profit after the expenses?

The total profit was $2,829 after spending on ads.

How long did it take for your advertising campaign to start showing results?

It took around 30 minutes for the first impressions and player join.

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