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How Top Brands Use LinkedIn Ads to Lower Acquisition Costs (Full Breakdown)

#Social Media Marketing
2025-10-28 16:309 min read

Content Introduction
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The video discusses LinkedIn advertising, highlighting the platform's potential despite higher costs. With 1.2 billion users generating over 2 million posts daily, the demand for impactful content rises. The speaker emphasizes the importance of a well-optimized company page and organic engagement before launching ad campaigns. Key strategies include defining clear ad goals, targeting the right audience, and consistently posting content. The presentation underscores the significance of A/B testing ad messaging and adapting strategies based on campaign performance. Examples from successful brands like Notion and Adobe illustrate effective strategies for audience engagement and conversion. The speaker encourages leveraging insights from top-performing brands and utilizing resources like HubSpot's playbook for maximizing LinkedIn ad effectiveness.

Key Information

  • LinkedIn's feed is saturated with content from its 1.2 billion users who generate around 2 million posts, articles, and videos every day.
  • Despite lower traffic compared to platforms like Google Search and Facebook, LinkedIn ads have a higher cost-per-click, but marketers report better conversion rates on LinkedIn.
  • For successful ad campaigns on LinkedIn, focusing on a solid company page, organic engagement, and consistent content posting is critical.
  • Brands like Notion have successfully optimized their presence on LinkedIn through clear branding and engaging content, significantly increasing their views.
  • Maintaining a content calendar and adhering to a posting schedule can increase visibility and engagement on LinkedIn, where only 1% of users post regularly.
  • Running ads should start with clear goals and proper audience targeting, with adjustments based on the performance of past campaigns.
  • Campaign spending should consider automation and optimizing spend according to higher activity on the platform, which can vary day-to-day.
  • Monitoring KPIs after launching a campaign is essential to ensure effectiveness, and making small adjustments can lead to better performance.

Timeline Analysis

Content Keywords

LinkedIn Marketing

The video discusses the effectiveness of LinkedIn for posting and advertising, emphasizing that despite a higher cost per click, ads on LinkedIn deliver conversion rates typically double that of other platforms.

User Engagement

LinkedIn's user engagement is noted with 1.2 billion users creating around 2 million posts, articles, and videos daily, but less than 1% actively posts content, presenting opportunities for brands to stand out.

Ad Strategies

Recommended ad strategies include selecting clear goals, targeting audiences effectively, and utilizing the platform's various ad formats like sponsored content and message ads to optimize reach.

Content Calendar

Creating a content calendar to commit leadership and company to post regularly (at least two times a week) is crucial for gaining visibility on LinkedIn.

Audience Segmentation

Proper audience segmentation is highlighted as essential for ad performance, along with continually testing content and messaging to determine the best approach.

HubSpot Playbook

The speaker mentions a HubSpot playbook for LinkedIn ads as a resource packed with valuable information for optimizing LinkedIn marketing efforts.

Ad Performance Monitoring

Continuous monitoring of ad performance is necessary, ensuring adjustments can be made according to insights gained from data analysis.

Related questions&answers

What should I do when my LinkedIn feed is flooded with new content?

It's important to curate your feed by following relevant brands and professionals who align with your interests.

Why is LinkedIn ad cost per click higher?

LinkedIn ads often have higher costs due to their targeted audience, which tends to yield higher conversion rates.

How can I reach and convert leads on LinkedIn?

Engage with your audience through optimized content, organic engagement, and targeted ads.

What are the benefits of having a fully built company profile on LinkedIn?

A fully built profile enhances brand visibility and credibility, attracting more followers and potential leads.

How often should I post content on LinkedIn?

Posting at least twice a week is recommended to maintain visibility and engagement with your audience.

What types of ad campaigns are available on LinkedIn?

LinkedIn offers various ad formats including sponsored content, dynamic ads, and message ads.

How can I ensure my LinkedIn ads are effective?

Regularly monitor performance, test different formats and messages, and adjust targeting based on audience engagement.

What should I do if my campaign isn't performing well?

Evaluate your audience segmentation and content. Test new messaging and imagery to determine what drives engagement.

How do I set my budget for LinkedIn ads?

Determine a daily budget that aligns with your goals and consider using lifetime spend limits to control expenditures.

Why is it important to analyze the performance of my LinkedIn ads?

Analyzing performance helps you understand ROI and make informed decisions about future campaigns.

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