YouTube CEO LEAKS Major News for Small Creators (shocking)

Content Introduction

Key Information

• Neil Mohan reveals YouTube is evolving from short, vertical clips toward binge-worthy, TV-style ‘shows’ that keep viewers on big screens longer.
• Majority of watch time now happens on television screens, so creators should think cinematic—shoot in 4K, structure like video podcasts, and let moments breathe.
• YouTube channels are like libraries, not ephemeral feeds—focus on building evergreen catalogs of content that accumulate value over time.
• Shorts remain important—extract your best moments into standalone shorts, even linking back to long-form episodes, since TV viewers are bingeing them too.
• Structure long-form videos with clear pacing, story arcs, and small pauses for emphasis to boost retention, especially on large screens.
• Create with long-term value in mind—build episodes and experiences that audiences return to repeatedly, rather than disposable posts.
• YouTube is competing directly with broadcast TV—position your content to ride that wave by treating your channel as a premium streaming destination.
• Podcasts on YouTube are booming: 81% of U.S. adults use YouTube versus 26% who listen to podcasts weekly, driving huge growth in audio-video episodes.
• Podcast RPM on YouTube (nearly $9 per thousand views) can be 100× higher than Shorts—emphasize podcast-style content and leverage more ad breaks.
• YouTube has paid out $70 billion to creators and will roll out new monetization tools, affiliate options, and shopping integrations—prepare to tap into these revenue streams.
• Adapt now by building episodic series and integrated Shorts strategies—creators who pivot to this playbook will win long-term as YouTube continues to evolve.