EN

When is the Best Time to Post on Instagram in 2026?

#Social Media Marketing
2025-12-26 23:388 min read

Content Introduction
Ask Questions

This video discusses the reasons why Instagram posts might receive low engagement and provides tips for maximizing views and likes. The presenter emphasizes the importance of posting times, revealing that the optimal time to post on Instagram in 2023 is around 4 AM. The video details findings from an analysis of over 11 million Instagram posts, indicating early morning hours yield higher engagement, particularly on Mondays at 5 AM. The speaker suggests utilizing scheduling tools to post at these peak times without the need for manual posting. Additionally, viewers are encouraged to test these strategies and provide feedback on their results, while also highlighting the significance of creating engaging content to enhance visibility. For more insights, the video references a blog post with additional data on optimal posting schedules by day and location.

Key Information

  • Wondering why your Instagram posts are stuck at 10 likes or under 100 views might be due to not posting at the right times.
  • The best time to post on Instagram for maximum engagement is found to be 4 AM in 2023 based on an analysis of over 11 million posts.
  • The best day to post is on Mondays, especially around 5 AM, as posts published then have the highest average engagement.
  • Using scheduling tools like Later can help you post at optimal times without needing to post manually.
  • Engagement can improve if you post earlier in the day when there is less competition.
  • While timing is important, the quality of content should be your main focus for engagement.
  • Later has a feature that uses AI to determine your personal best times to post based on your own data.

Timeline Analysis

Content Keywords

Instagram Engagement

This video addresses common frustrations users face with low engagement on Instagram posts and reels, revealing that posting times could significantly affect interaction rates.

Best Time to Post

The best time to post on Instagram for maximum engagement in 2023 is highlighted as 4 AM, following an analysis of over 11 million posts.

Content Scheduling Tools

The video suggests using scheduling tools like Later to automate posting at optimal times, which allows for better engagement by reducing competition.

Optimal Posting Times

Research indicates that posting in the early hours enhances visibility as it positions content against less competition during peak viewer engagement times.

Day of the Week Posting

The video outlines that Monday is the best day to post on Instagram, particularly at 5 AM, to achieve higher engagement rates.

Localized Timing

The timing recommendations for posting are calculated based on local time zones, emphasizing the importance of context in maximizing views and engagement.

Algorithm Factors

While timing is critical, the video reminds viewers that Instagram's algorithm also considers other factors such as content quality and engagement.

AI Best Time To Post Feature

The video mentions that tools like Later offer an AI-powered feature to determine the user's personalized best time to post based on their data.

Engagement Tips

Viewers are encouraged to try out the suggested posting times and share their results, contributing to community insights on engagement success.

Related questions&answers

Why are my Instagram posts stuck at 10 likes?

It might be because you're not posting your content at the right times.

What is the best time to post on Instagram?

The overall best time to post on Instagram is at 4 AM for maximum engagement.

Is posting at 4 AM too early?

It might seem wild, but we found that most people engage with content posted in the early hours of the day.

Which day is the best to post on Instagram?

The best day to post overall is Monday, with the highest average engagement occurring for posts published at 5 AM.

How can I automatically schedule my Instagram posts?

You can use tools like Later to schedule your reels or Instagram posts in advance.

Do I have to post manually at the best times?

No, you can use scheduling tools to post at optimal times without doing it manually.

What factors does the Instagram algorithm consider?

The algorithm pays attention to engagement and other factors, so creating interesting content should be your main focus.

How can I discover my personal best times to post?

Later has a best time to post feature that uses AI to determine your unique optimal posting times based on your data.

More video recommendations

Share to: