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This Facebook Ad Format Gets Insane Results (and nobody uses it!)

#Social Media Marketing
2025-06-17 17:169 min read

Content Introduction

In this video, the speaker discusses the underutilization of flexible Facebook ads in a marketing strategy where their agency spends nearly $10 million monthly. The speaker highlights the benefits of using flexible ads to improve results significantly. They explain how these ads allow for the upload of up to 10 creatives that can be displayed in various formats like images, videos, or carousels, providing more flexibility and efficient targeting. The advantages of flexible ads compared to dynamic creative are outlined, emphasizing the potential testing and optimization capabilities that Meta employs. Additional tips for effective ad creation and campaign strategies are shared, including recommendations for audience engagement and content performance. The video also touches upon the ongoing development of Meta's advertising features, inviting viewers to explore the latest updates and best practices for leveraging Facebook ads effectively.

Key Information

  • An agency is spending almost $10 million per month on Facebook ads.
  • The most underused Facebook ad format is the flexible ad format, which leads to significant improvements in results.
  • The video will demonstrate how to use flexible Facebook ads for gaining more leads and sales.
  • Flexible Facebook ads allow uploading of 10 creatives, giving Meta the flexibility to show them as various formats, including images, videos, or carousels.
  • Meta will customize the ad formats automatically based on placements across stories, reels, and feeds.
  • Flexible ads can run alongside regular image or video ads, providing a variety of creative possibilities.
  • Advertisers should focus on providing multiple creatives to optimize results over time, as it typically results in better performance.
  • Testing different creatives and ad placements can reveal effective strategies, which should be adjusted based on performance feedback.
  • Meta recommends keeping flexible ad features turned on to let its algorithms optimize performance.

Timeline Analysis

Content Keywords

Flexible Facebook Ads

Flexible Facebook ads are described as one of the most underused and underappreciated formats. They offer significant flexibility in ad creativity and lead to improved results when used frequently.

Ad Formats

The video explains the flexible ad format, allowing users to upload multiple creatives (up to 10) which Meta optimizes to show in various placements on platforms like Facebook and Instagram.

Meta Optimization

Meta leverages the uploaded creatives to optimize ads for various placements, adjusting formats for stories, feeds, and carousels, which can significantly improve engagement.

Creative Testing

Flexible ad formats facilitate extensive creative testing for advertisers, allowing them to measure and improve ad performance through multiple creative variations.

Influencer Marketing

The speaker discusses the use of influencers in enhancing ad performance and introduces Mod Dash, an influencer management platform that simplifies this process for Shopify brands.

Meta's Advertising Strategies

Meta's continuous testing and adaptation of creative assets help advertisers achieve better performance over time. The video suggests that even ads initially perceived as less effective may improve with more data.

Performance Metrics

The importance of by-performance metrics such as engagement rates, follower numbers, and conversion metrics is stressed, indicating how these influence advertising decisions.

Best Practices

The video advises on best practices for creating flexible Facebook ads, including avoiding over-customization, ensuring creatives fit well together, and monitoring ad performance over time.

Omni Channel Ads

The video mentions an upcoming feature by Meta - omni channel ads, which promise to revolutionize how advertisers engage customers across different platforms.

Related questions&answers

What is flexible Facebook ad format?

Flexible Facebook ad format is an ad type where you can upload multiple creatives and allow Meta to optimize them for better performance.

How much does my agency spend on Facebook ads?

My agency spends almost $10 million a month on Facebook ads.

What are the benefits of using flexible Facebook ads?

Using flexible Facebook ads can lead to a significant improvement in results as it allows for better testing and optimization of creatives.

What type of campaign objectives can use flexible ads?

Flexible ads currently only work with two campaign objectives: sales and app promotion.

Why are flexible ads considered underused?

Flexible ads are underused because many advertisers are unaware of their benefits or how to properly implement them.

Can flexible ads be split tested?

No, flexible ads are not suitable for split testing as they are designed to optimize a single creative format.

What makes flexible ads different from dynamic creative?

Flexible ads allow you to provide multiple creatives for Meta to optimize, whereas dynamic creative focuses on customization at the adset level.

What should be considered when creating creatives for flexible ads?

Creatives should work standalone or complement each other when featured in a carousel format.

How does Meta optimize flexible ads?

Meta uses performance data to determine which creatives are most effective and optimizes accordingly.

What should I do if my flexible ad doesn’t perform well initially?

Give it some more time. Flexible ads may take longer to prove effectiveness as they are tested and optimized over time.

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