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Social Media Marketing Has Changed in 2025 (Here's what's working now)

#Social Media Marketing
2025-06-16 21:4110 min read

Content Introduction

The video discusses the evolving landscape of social media for small business owners in 2025, emphasizing the challenges of achieving organic reach across platforms like Instagram, Facebook, TikTok, LinkedIn, and YouTube. It highlights the significant drop in organic reach, making it difficult for businesses to gain visibility. Through analysis and case studies, the video identifies YouTube as the most effective platform for service businesses due to its ability to build trust and generate leads without requiring constant presence. It also notes that TikTok still offers the highest organic reach but poses challenges in targeting local audiences and managing content trends. The video concludes that successful online engagement relies on authenticity, strategic platform selection, and adapting to the changing digital landscape.

Key Information

  • Service businesses in 2025 are facing challenges with organic reach on social media platforms dropping significantly.
  • Instagram has transformed into an entertainment platform focusing heavily on reels, which have a much higher reach than static posts.
  • Facebook's organic reach has drastically declined, making it harder for service businesses to gain visibility, though it still provides valuable access to local communities through groups.
  • TikTok has become a formidable search engine with a high organic reach, rewarding creativity and authenticity over production quality.
  • X (formerly Twitter) allows for establishing thought leadership but has a fast-moving dynamic making it challenging to maintain visibility.
  • LinkedIn is evolving into a content platform focusing on professional development, with a unique advantage in building trust through thought leadership.
  • YouTube is highlighted as the best platform for service businesses, as it builds deeper trust and can convert viewers into paying clients through educational content.

Timeline Analysis

Content Keywords

Social Media Platforms

An overview of popular social media platforms like Instagram, Facebook, Tik Tok, LinkedIn, and YouTube, discussing their evolving roles for small businesses in 2025.

Organic Reach

A decline in organic reach on social media platforms, with figures indicating only 0.05% to 3% of followers seeing posts, highlighting the challenges of getting noticed as a business.

Content Strategies

Insights into what platforms offer the best opportunities for service businesses, focusing on engagement techniques and identifying which platforms are becoming less effective.

Instagram

Instagram has shifted from a photo-sharing app to an entertainment platform favoring short videos, recommending that businesses focus on creating Reels over static posts for better engagement.

Facebook

Facebook is compared to a retirement home with low organic reach but still offers advantages through groups for targeted business connections, especially for businesses targeting audiences over 45.

Tik Tok

In 2025, Tik Tok is a significant player for marketing, evolving into a search engine and rewarding authenticity over production quality, with the potential for viral growth.

YouTube

YouTube is highlighted as the strongest platform for service businesses, building trust through long-form video content and higher conversion rates than other social media.

Short Video Content

The importance of creating effective short video content that resonates with viewers while balancing engagement with the production effort required to maintain visibility.

LinkedIn

LinkedIn has transformed into a platform for thought leadership and professional content sharing, with less competition for attention and higher conversion rates for B2B services.

Related questions&answers

What social media platforms does the video discuss?

The video discusses Instagram, Facebook, TikTok, LinkedIn, YouTube, and X (formerly Twitter).

What is the reported organic reach for most social media platforms in 2025?

The organic reach has dropped to between 0.05% and 3%.

Which social media platform is identified as the best for service businesses in 2025?

YouTube is identified as the best platform for service businesses because it builds actual trust and functions as both a marketing and sales tool.

What should small business owners focus on regarding Instagram content?

Small business owners should focus 80% of their energy on creating reels and 20% on stories, as static posts are not seen as much anymore.

What are the key challenges mentioned for using TikTok in service businesses?

The key challenges include its unpredictable algorithm, difficulty in local targeting, and the need to constantly stay aware of trends.

How should LinkedIn be utilized for service businesses?

LinkedIn should focus on text-based posts with strong opening lines, insider knowledge, and having meaningful conversations on others' posts.

What type of content performs best on YouTube?

Long-form videos that solve specific problems for ideal clients perform best on YouTube.

What strategies can help small businesses succeed on social media according to the video?

Creating engaging content, focusing on building trust, utilizing algorithm-friendly formats, and showcasing expertise can help small businesses succeed.

What is an example given of a successful figure on social media?

Miles Laughlin, a pool cleaning expert, who utilized platforms effectively to grow his audience and business.

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