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I Studied 100 X Ads — Here's How You Really Grow on X (Twitter)

#Twitter#Social Media Marketing
2025-06-25 18:309 min read

Content Introduction

In this video, Brad Smith, owner of Automation Links, shares insights on effective advertising strategies on Twitter based on his study of over a hundred Twitter ads over the past two years. He emphasizes that many resources suggest simply posting more, which doesn't foster meaningful engagement. Instead, he encourages creating organic posts that focus on building relationships and providing valuable content. Through examples of successful small and large accounts, he illustrates that smaller accounts often yield better engagement. He also discusses the importance of starting ad campaigns with a budget of $5 to $15 a day in testing mode to develop audience trust. The video concludes with a call to action for viewers to adopt a genuinely helpful approach to social engagement and to subscribe for more insights.

Key Information

  • The speaker has studied over a hundred different ads on Twitter (X) over the last two years and aims to share insights on effective advertising strategies.
  • Common advice typically suggests posting more content, but the speaker believes that this doesn't help effectively grow an audience.
  • The focus should be on building relationships with followers rather than just posting self-promotional content.
  • Successful ads should start with organic posts that engage the audience and provide real value, rather than just clicks to a website.
  • It's essential to avoid targeting the wrong audience and poorly performing ads.
  • Organic posts should contain helpful content, educational information, and value, which can be amplified with ads for better engagement.
  • Testing and evaluating different organic posts to find out what resonates most with the audience is crucial.
  • When starting with low ad budgets, it's ideal to focus on testing to build trust and reduce advertising costs over time.
  • Using a mix of organic strategies and targeted ads can lead to better engagement and growth on the platform.

Timeline Analysis

Content Keywords

X ads

The speaker discusses the effectiveness of X ads based on two years of research. They emphasize the importance of building relationships through posts rather than just posting how-to content. Real success comes from utilizing organic strategies and testing ads effectively.

Brad Smith

Brad Smith, the owner of Automation Links, shares insights from his extensive marketing experience, helping over 2500 brands. He highlights the transition in advertising strategies post-Elon Musk's influence on the advertising landscape.

Organic Growth

The importance of organic posts is underlined as a foundation for successful X ads. The speaker encourages building valuable relationships by providing helpful content rather than simply self-promoting.

Engagement Strategies

Engagement strategies such as asking questions, running polls, and providing value-based posts are recommended for increasing interaction with the audience on X.

Ad Testing

A systematic approach to testing organic posts to discover what ads resonate with the audience is advised. The speaker stresses the need to monitor results and adapt strategies accordingly.

Retargeting

The concept of retargeting is explained as an essential part of the marketing funnel. The speaker emphasizes the importance of follow-up ads aimed at users who have previously engaged with posts.

Cost Management

New advertisers are warned that initial costs for X ads might be high, urging them to start with a low daily budget for optimal testing and later increase it as the algorithm learns.

High Value Content

Providing high-value content is critical to attracting and retaining audience interest, thereby effectively utilizing ads to amplify organic strategies.

Comment System

The speaker encourages viewers to engage via a comment system below the video for more information and personalized ads guidance.

Related questions&answers

What is the main focus of today's video?

Today's video focuses on what you really need to grow on X (formerly Twitter) based on extensive studies of successful ads.

How many different ads have been studied?

I have studied over a hundred different X ads over the last two years.

What is the wrong approach that most people take with their ads?

Most people are told to just post more how-to stuff and theory, which often does not help the audience.

According to the speaker, what do people use X for?

People use X to build relationships.

What is recommended instead of self-promotion posts?

It is recommended to build relationships, educate, and provide helpful content instead of self-promotion.

What should X ads start with?

X ads should always start with a good organic post that you can test.

What should you do when starting X ads?

You should be in testing mode and focus on getting the cost down for the ads.

What budget is suggested for running X ads at the beginning?

It's suggested to run ads at $5 or $10 a day for 2 weeks.

What is important to include in your ads?

It's important to provide high value and educate the audience with your ads.

How can ads be tested for effectiveness?

All your organic posts should be put into ads to see which ones work best.

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