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I Found THE BEST Tracking Software For Facebook Ads

#Online Advertising
2025-11-03 20:3410 min read

Content Introduction
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In this video, the speaker discusses the best software for tracking Facebook ads in 2025, specifically focusing on Triple Well. Aimed at Shopify store owners, the video highlights the pros of using Triple Well, its functionalities, and why it is preferred over alternatives like Hyros and Wicked Reports. The speaker shares personal experiences, explaining the importance of metrics such as customer acquisition costs (NCPA) and lifetime value (LTV) while conducting ad campaigns. The video also emphasizes the necessity of making informed decisions based on consistent data, warning against relying solely on software's marketing claims. There is an exploration of customer cohort analysis to identify trends in customer retention and acquisition over time. Ultimately, the video is a comprehensive guide intended to help viewers make better advertising decisions and maximize their Shopify store's performance through effective tracking software.

Key Information

  • The video discusses the best Facebook ads tracking software for use in 2025, with a focus on a tool suited for Shopify clients.
  • The presenter recommends using Triple Well for tracking and mentions positive experiences over the past few years.
  • Triple Well is said to be better than its competitors such as Hyros and Wicked Reports, particularly for Shopify stores.
  • The video outlines different pricing plans for Triple Well, with starter and advanced plans recommended based on customer needs.
  • The presenter explains the importance of metrics like net profit and customer acquisition costs (NCPA) in evaluating ad performance.
  • Custom metrics and cohort analysis are discussed as essential for understanding customer retention and return on investment.
  • The presenter emphasizes the importance of consistency in tracking and advises against switching between different tracking tools to avoid mixed data.
  • The video concludes with a personal endorsement of Triple Well for its user-friendly interface and effectiveness in reporting ad performance.

Timeline Analysis

Content Keywords

Facebook Ads Tracking Software

The video discusses the best Facebook ads tracking software to use in 2025, particularly for Shopify clients. The speaker uses and recommends Triple Well, highlighting its advantages over other platforms like Hyros and Wicked Reports.

Triple Well

Triple Well has been on the market for a couple of years and is favored for its user experience, particularly in tracking Facebook ads related to Shopify stores. The speaker explains its features, including custom metrics and customer cohort analysis.

Customer Cohorts and Retention Rates

The speaker emphasizes the importance of understanding customer cohorts and retention rates for businesses, especially for subscription-based models. The video provides insights into managing ad spending and improving overall customer acquisition and retention.

NCPA (New Customer Acquisition Cost)

NCPA is discussed as a key metric for assessing the cost-effectiveness of acquiring new customers. The speaker shares experiences and strategies to optimize customer acquisition costs through various ad strategies and by leveraging analytics tools.

Attribution Tools

The speaker discusses attribution tools like Triple Well and how they differ from others like Hyros and WeRA. The focus is on the validity of data reported by these tools and the proper use of attribution to improve ad performance.

Strategies for Improving Ad Performance

The video outlines strategies for improving ad performance, including testing new creatives, understanding customer acquisition costs, and relying on solid data analytics for decision-making.

Related questions&answers

What is the best Facebook ads tracking software for use in 2025?

The best Facebook ads tracking software recommended is Triple Well, especially for Shopify clients.

What are the plans available with Triple Well?

The available plans are the starter plan and the advanced plan. The starter plan is for anyone running Facebook ads with Shopify, while the advanced plan is for those starting to have recurring purchases.

How does the pricing structure of Triple Well work for clients?

Most clients pay for their own subscriptions, and the pricing details are not heavily publicized.

What metrics does Triple Well offer?

Triple Well provides metrics like net profit, ad spend, customer cohort analysis, and custom metrics for tracking various performance indicators.

What should I look for in an attribution software?

Focus on a single attribution tool, like Triple Well, for making data-driven decisions, and avoid jumping between different tracking tools to prevent mixed data.

Why is focusing on customer acquisition important for businesses?

Focusing on customer acquisition is crucial as it directly affects revenue and allows businesses to predict sales growth based on customer lifetime value (LTV) and retention rates.

How does customer cohort analysis help in performance tracking?

Customer cohort analysis allows businesses to see specific behaviors over time, enhancing the understanding of retention rates and the effectiveness of new customer acquisition strategies.

What are NCPA and its significance in customer acquisition?

NCPA stands for Net Customer Acquisition Cost, which measures the cost of acquiring new customers. It's significant in determining the effectiveness of marketing strategies and overall profitability.

How can I determine if my ads are performing well?

You can determine ad performance by analyzing metrics such as acquisition costs, customer retention rates, and overall return on ad spend (ROAS).

What is the common misconception about tracking software?

A common misconception is that simply installing tracking software will automatically improve ad performance, which is not true without proper strategy and analysis.

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