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How to Build an AI Agent That Gets Leads using Automation

#AI Tools
2025-10-28 12:399 min read

Content Introduction
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In this video, Brad Smith introduces the concept of marketing automation through a robot that acts as a 'stalker' to help businesses follow up with leads effectively. He shares insights on improving engagement by using automation tools to collect data on site visitors and emphasizes the importance of sustained follow-ups across various platforms. Brad outlines three key tips to enhance customer relationships using automation: firstly, utilize data collection tools; secondly, establish better relationships through personalized interactions; thirdly, maintain consistent communication across multiple channels. He stresses that the ultimate goal is to provide value and maintain visibility for potential clients, thereby converting leads into customers over time. The video concludes with a call to action to explore further resources and tools for effective marketing automation.

Key Information

  • The speaker has a robot that acts as a stalker, following users who visit their website and engaging with them.
  • By using this robot, the speaker claims to increase business leads and visitors, as well as enhance profit.
  • The speaker, identified as Brad, shares insights gained from working with over 2500 brands over a decade in marketing.
  • Three tips are presented to effectively utilize automation tools (referred to as 'robots') to maximize profits: having a data collector on the website, building better relationships through personalized communication, and maintaining consistent follow-ups across platforms.
  • The speaker highlights the importance of not being perceived as a spammer, focusing instead on providing value and fostering relationships with potential customers.
  • Utilization of AI tools can facilitate engaging with website visitors, enhancing interaction and follow-up processes to drive sales.
  • The message underscores the need to stay top-of-mind with leads and to follow-up periodically to convert them into customers.

Timeline Analysis

Content Keywords

AI Robot Stalker

The speaker discusses having a robot that acts as a stalker by following visitors on their site and following up with them, enhancing engagement and leads for the business.

Automation Links

Brad Smith, the owner of Automation Links, elaborates on his experience in marketing automation tools, emphasizing the importance of using AI to increase customer engagement and conversions.

Data Collection

The speaker highlights the necessity of having a data collector on the website to gather visitor information, recommending the 'data shopper' tool to facilitate this process.

Follow-Up Strategies

The video outlines three tips to effectively follow up with leads: ensuring consistent outreach, building relationships, and utilizing a robot to automate follow-ups.

Relationship Building

The importance of building a relationship with customers through personalized communication is emphasized, as well as the use of relationship language models to enhance engagement.

Artificial Intelligence in Marketing

The speaker discusses how AI can significantly improve marketing efforts by automating processes and ensuring continuous engagement with leads without being spammy.

Customer Engagement

Increasing customer engagement is a recurring theme, with recommendations on following up with customers multiple times across different platforms to ensure they don’t forget the brand.

Productivity with AI

The video stresses that using AI tools can ease the workload of marketers, allowing for better focus on building relationships and addressing customer needs effectively.

Scheduling Calls

A practical approach of using automated communications to schedule appointments with potential clients after an initial interaction is demonstrated.

Value Proposition

Educating potential customers by offering valuable information and encouraging engagement through various platforms is a key strategy discussed in the video.

Related questions&answers

What is the main topic of the video?

The video discusses the use of robots as a marketing tool and how to effectively utilize them for business growth.

How does the robot mentioned in the video help in marketing?

The robot follows up with website visitors, answers their questions, and reminds them to engage with the business, effectively acting as a stalker to increase leads and visitors.

What are the three tips provided in the video?

The three tips are: 1) Ensure you have a data collector on your site, 2) Build better relationships through personalized communication, and 3) Develop a presence across all networks using your robot.

What tool is recommended for collecting visitor data?

The video recommends a software tool called 'Data Shopper' for collecting website visitor data.

How often should follow-ups be conducted according to the video?

Follow-ups should be conducted 24 times on three different platforms to build trust with potential customers.

What is the importance of personalized communication?

Personalized communication helps to establish a better relationship with leads, making them more likely to remember and engage with the business.

What does the presenter suggest about following up after an initial contact?

The presenter emphasizes that following up is crucial and that many leads may only remember the business after multiple reminders.

How can businesses use social media in their follow-up efforts?

Businesses can use social media to engage with leads and remind them of their previous interactions with personalized messages from the robot assistant.

Why is it important to avoid being a spammer?

Businesses should focus on making their communications relevant to the leads' needs rather than just promoting themselves, which can make potential customers feel overwhelmed or ignored.

What are the potential outcomes of effective follow-up strategies?

Effective follow-up strategies can lead to increased conversion rates, stronger relationships with customers, and ultimately higher profits for the business.

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