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How Amazon Sellers Can Use AI to Increase Sales by 20% (Step-by-Step Guide)

#E-commerce
2025-06-25 18:567 min read

Content Introduction
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In this video, Jake, founder of Systems Lab, shares a strategy for Amazon sellers to increase sales by at least 20% using a keyword expansion method. He details the process he implements for accounts generating over $100 million in annual revenue for Amazon sellers, introduces his AI agent named Bertie, and emphasizes the importance of effective keyword research. Jake explains how to extract valuable search terms that are not currently targeted but have already resulted in sales. He demonstrates how to use ChatGPT to analyze data from sponsored product reports and strategically scale successful campaigns, ultimately aiming for organized, predictable revenue growth. The video wraps up with a call to engage further, offering consultations for those interested in optimizing their sales strategies.

Key Information

  • The speaker manages over a hundred million in annual revenue for Amazon sellers.
  • They utilize a keyword expansion strategy to reliably find additional revenue for clients.
  • The strategy aims to identify search terms that generate good sales performance without being targeted as keywords.
  • Implementation involves using AI prompts to rapidly analyze and categorize search terms to enhance Amazon PPC campaigns.
  • The speaker offers insights into their AI agent, Bertie, which automates keyword research and campaign management.
  • Bertie helps sellers find new keywords, manage bids, and scale their PPC campaigns effectively.
  • The overall goal is to simplify the process of identifying profitable search terms and systematically improve sales.

Timeline Analysis

Content Keywords

Amazon Sellers Revenue Management

The speaker manages over a hundred million in annual revenue for Amazon sellers, primarily focused on helping new accounts find additional revenue through keyword expansion strategies.

Keyword Expansion Strategy

This is a systematic approach to identify search terms that have already shown good sales performance but are currently not being targeted. The strategy aims to help sellers discover profitable keywords quickly.

AI Tools in Marketing

The speaker introduces Bertie, an AI tool developed to perform keyword research, automate PPC workflows, and provide insights from large datasets to enhance marketing efficiency.

ChatGPT for Data Analysis

The video demonstrates how to use ChatGPT to analyze campaign data and generate insights based on customer search terms, leading to more effective advertising strategies.

Automated Campaign Management

The speaker discusses the benefits of using automation tools for managing PPC campaigns, recommending best practices for optimizing bids and targeting strategies without manual effort.

Performance Reports

The speaker emphasizes the importance of generating weekly and monthly performance reports to track the effectiveness of implemented strategies and adjust accordingly.

Targeting Keywords

The discussion also covers the value of targeting the right keywords and regularly updating strategies to ensure ongoing sales and revenue growth.

Related questions&answers

What is keyword expansion strategy?

Simply put, it's a systematic and effective way of identifying search terms that have already generated good performance and sales with a good cost that you're currently not targeting as keywords.

How can I implement a keyword expansion strategy?

You can use specific AI prompts to analyze search term reports and identify high-performing keywords that are not currently targeted, helping to increase revenue in a predictable and consistent manner.

What results can I expect from using this strategy?

On average, using this strategy can lead to an increase in revenue of around 15% to 20%, as it helps in systematically finding and expanding on high-performing search terms.

Is there any software that can help with keyword expansion?

Yes, our AI agent, Bertie, can help automate the keyword research process and optimize bidding strategies for better performance.

What kinds of campaigns can I create using this strategy?

You can create campaigns around fresh keywords identified through keyword research, segmented appropriately, and configured to target specific audiences for optimal performance.

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