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Facebook Business Manager for Agencies Tutorial: Managing Facebook Ads

#Social Media Marketing
2025-05-22 18:418 min read

Content Introduction

This video serves as a comprehensive guide for individuals ready to start running Facebook and Instagram ads for clients. It covers essential steps such as setting up accounts, connecting through Facebook Business Manager, and obtaining access to client ad accounts and pixel data. Viewers learn the importance of using a Business Manager for managing ads properly, ensuring pixel data is retained, handling billing efficiently, and avoiding risks associated with managing multiple clients on a single account. The video provides a step-by-step process for connecting Business Managers and assigning necessary permissions. Lastly, it outlines how to generate and share performance reports with clients to showcase the results of their ad campaigns. Viewers receive additional resources linked for further learning on business management and reporting.

Key Information

  • The video provides guidance on how to start running Facebook and Instagram ads for clients, highlighting critical steps for setting up accounts and billing.
  • Key topics covered include accessing Facebook Business Manager, connecting as a partner, and managing pixel data.
  • The video emphasizes the importance of running ads through the client's ad account to retain pixel data, manage billing, and reduce risk of account shutdowns.
  • Instructions are provided on how clients can grant access to their Business Manager and how to assign permissions to team members.
  • The video concludes with tips on reporting results to clients using customized columns in Ads Manager and sharing links for easy access.

Timeline Analysis

Content Keywords

Facebook and Instagram Ads

The video provides a comprehensive guide on how to run Facebook and Instagram ads for clients, including setting up accounts, managing billing, and using Facebook Business Manager effectively.

Business Manager Access

The preferred method for running ads for clients. It includes steps for accessing clients' Business Manager through personal accounts or as partners, ensuring proper ad management and data retention.

Pixel Data Management

The video explains the importance of keeping pixel data with the client's ad account to avoid confusion and ensure accurate tracking of advertising performance.

Billing Processes

Highlights billing responsibilities, emphasizing the need for clients to have their billing methods linked to their ad accounts to prevent issues with multiple billing entities.

Ad Account Management

Guidance for managing ad accounts and campaigns in a way that ensures each client's data is siloed, protecting their campaigns from potential disruptions.

Connecting Business Managers

Instructions on how to connect your Business Manager account to a client's, including sharing the Business Manager ID and granting necessary asset permissions.

Reporting Results

The video concludes with techniques on how to report results to clients using customized reports and shared links in Ads Manager.

Related questions&answers

What do I need to start running Facebook and Instagram ads for clients?

You'll need to set up Facebook Business Manager, connect as a partner, get access to your client's ad account, and pixel data.

What is Business Manager and why do clients need it?

Business Manager is the preferred way to run Facebook ads as it allows for better management of assets and data ownership.

How can I connect to my client's Business Manager?

You can connect either by being added to their Business Manager with employee access or by being added as a partner in their Business Manager.

What is pixel data and why is it important?

Pixel data helps track user interactions from ads; it’s important because clients retain the pixel data and it avoids confusion between different ad accounts.

Why shouldn't I run ads for multiple clients on one ad account?

Running multiple clients on one account poses a risk because if the account gets shut down, all clients' ads are affected.

What should I do if my client's page or ad account isn’t visible in Business Manager?

Ensure that your client has added their page or ad account as an asset in their Business Manager to grant you access.

How can my clients share their ad account with me?

They need to go to their Business Manager settings, find 'Partners', click 'Add', enter your Business Manager ID, and give access to necessary assets.

What do I do after being added to my client's Business Manager?

You need to give permissions to your team members to access the client's page and ad account in your Business Manager settings.

How can I report results to my clients?

You can customize the reporting columns in Ads Manager and use the 'Share Link' feature to share a reporting link with your clients.

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