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BEST TIME TO POST ON INSTAGRAM | Is there an optimal time to post Reels vs Photos?

#Social Media Marketing
2025-11-27 19:128 min read

Content Introduction
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In this video, Millie discusses the optimal times to post on Instagram, highlighting insights for both Reels and static images. Drawing from Instagram's social experiments and expert opinions, she emphasizes that there's no one-size-fits-all posting time, suggesting that it varies by audience and location. Millie shares her personal strategies for effective posting, including utilizing Instagram's insights to identify peak engagement times. The video also references various articles analyzing millions of posts to determine average posting times, as well as providing viewers with actionable tips on establishing their own posting schedules. Millie encourages viewers to trial different posting times to discover what works best for them and to consistently engage their audience. She concludes by reinforcing the importance of showing up authentically on the platform.

Key Information

  • The best time to post on Instagram varies and is influenced by the target audience's location and activity levels.
  • Instagram's Adam Mosseri has stated there is no single optimal posting time, but early times tend to yield better engagement.
  • Social experiments and analyses suggest peak engagement times for Instagram Reels include Tuesday at 9 AM, Thursday at 12 PM, and Friday at 5 AM.
  • For static image posts, the worst times to post are generally identified as 2 PM to 3 PM Pacific Standard Time.
  • Content creators are encouraged to experiment with their posting times to determine what works best for their unique audience.

Timeline Analysis

Content Keywords

Best Time to Post

The video discusses the optimal times to post on Instagram, emphasizing that there is no one-size-fits-all answer. It mentions the importance of understanding your target audience's location and timing to maximize visibility and engagement.

Instagram Reels

The video highlights specific best times to post Instagram Reels, referencing a study by the influencer marketing Hub which analyzed engagement rates of over 100,000 short-form video posts.

Social Media Strategies

Millie shares strategies for scheduling posts based on audience activity trends, encouraging viewers to experiment with their posting times to find what works best for them.

Static Posts

The video also covers insights into the best times for posting standard images, citing research that analyzed 35 million posts to determine optimal posting times.

Audience Engagement

Millie advises posting when followers are most active and emphasizes the value of testing and tracking the performance of different posting times to enhance audience engagement.

Instagram Insights

The video encourages viewers to utilize Instagram's insights feature to tailor their posting strategy, helping them identify when their audience is most likely to engage with their content.

Related questions&answers

When is the best time to post on Instagram?

There is no one optimal time to post, but it is usually good early in the day for most followers.

Is the best posting time different for Reels and static images?

Yes, different types of content might perform better at different times based on audience engagement.

How can I analyze the best time to post?

You can use Instagram Insights to check when your followers are most active and adjust your posting time accordingly.

What factors should I consider when choosing a posting time?

Consider your target audience's location and activity patterns to find the best times for engagement.

Are there any specific days or times that have been shown to yield better engagement?

Certain studies suggest peak engagement times on Tuesday at 9 a.m., Thursday at 12 p.m., and Friday at 5 a.m.

What should I do if I find the suggested times don't work for my audience?

Do your own testing to track engagement for your posts at different times and adjust your schedule accordingly.

Should I separate Reels from static posts when analyzing performance?

Yes, it's best to keep performance data for Reels and static images separate to get accurate results.

What is the worst time to post on Instagram?

On average, 2 to 3 p.m. Pacific Standard Time has been shown to be the least effective time to post static images.

How can I ensure consistent post times?

Create a posting schedule for your content type to ensure consistency and manage audience expectations.

What should I do if I think research on posting times is inaccurate?

Conduct your own experiments by recording post times and engagement stats to find what works best for you.

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