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The Best and Worst Social Media to Make Money

#Make money
2025-07-29 20:2110 min read

Content Introduction
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This video discusses which social media platforms are the best and worst for making money. The presenter ranks various platforms in a tier list, from 'S for Supreme' to 'F for Failure', based on personal experience as a creator with over a million followers. Key criteria for ranking include the ability to drive consistent views, strong ad revenue programs, and ease of selling products or services. The presenter shares insights on Instagram, TikTok, YouTube Shorts, and Snapchat, emphasizing that YouTube long-form content offers the best potential for monetization despite being the hardest to grow on. The video concludes with recommendations for using automation tools to manage content posting across multiple platforms.

Key Information

  • The video discusses the best and worst social media platforms for making money, ranking them in a tier list from S (Supreme) to F (Failure).
  • The ranking is based on the creator's experience with over a million followers across multiple platforms.
  • For a platform to rank as S tier, it should consistently drive views, have a strong ad revenue program, and allow easy selling of products or services.
  • Instagram is praised for its high view potential but criticized for its weak ad revenue program, resulting in a B+ rating.
  • TikTok is a mixed bag; while it offers high view potential, it lacks consistent viewership and is rated in the C tier.
  • YouTube Shorts is viewed as promising but also has challenges in building a loyal audience, rated in the A tier.
  • Snapchat offers various content posting options such as stories and spotlights, but struggles with audience monetization and is rated in D tier.
  • The creator emphasizes automation tools like Repurpose to streamline content posting across multiple platforms.
  • The importance of building a loyal audience and choosing the right content strategy to maximize income from social media is highlighted.
  • Viewers are encouraged to share their experiences with monetization on social media platforms.

Timeline Analysis

Content Keywords

best and worst social media platforms

The video discusses the rankings of the top social media platforms for making money, categorized from S-tier (Supreme) to F-tier (failure).

creator experience

The presenter shares insights based on their experience as a creator with over a million total followers across multiple social media platforms.

monetization criteria

To rank a social media platform in the S-tier, the platform should drive consistent views, offer strong ad revenue programs, and facilitate easy product or service sales.

Instagram

Instagram is praised for its high reach and engagement potential, with millions of views on posts, but criticized for lacking an effective ad revenue program.

TikTok

TikTok is highlighted for its instant feedback and high view thresholds but criticized for inconsistency in viewership and revenue potential.

YouTube

YouTube, especially YouTube Shorts, is positioned as a valuable platform with a strong ad revenue program and high potential earnings for video creators.

Snapchat

The platform is viewed skeptically for its brain rot entertainment content; while it may have monetization potential, the criteria for success are seen as stringent.

Facebook

Facebook is categorized as a wild card with uncertain growth potential, but some creators reportedly have made significant income from monetization options available on the platform.

ad revenue differences

The video discusses differences in ad revenue income across platforms and highlights that platforms like YouTube offer more reliable revenue opportunities compared to others.

repurpose.io

There is a recommendation for using the software Repurpose.io that automates content sharing across different platforms to save time and maximize outreach.

Related questions&answers

What are the best and worst social media platforms to make money with?

The best social media platforms to make money are typically YouTube for long-form content, Instagram for product promotion, and TikTok for quick engagement. The worst might include platforms with limited monetization options like Snapchat or those focused solely on entertainment.

How does Instagram perform in terms of ad revenue for creators?

Instagram does not have a robust ad revenue program for creators. Their recent invitation-only bonus program hasn't been very lucrative, often leading creators to earn significantly less money compared to other platforms.

What makes TikTok a viable option for making money?

TikTok is viable due to its high view ceiling and instant feedback on content, but the monetization can be inconsistent. The platform does provide opportunities, especially for viral content, but building a loyal audience can be challenging.

Why is YouTube long-form content better for monetization?

YouTube is considered better for monetization due to its higher RPM (revenue per mille) compared to other social platforms, allowing for greater earnings through ads, sponsorships, and direct content monetization strategies.

Is it easy to build an audience on Snapchat?

Building an audience on Snapchat can be quite difficult. The engagement often skews younger, and many viewers are less likely to engage with educational content, which can make it harder to develop a loyal follower base.

What is the impact of quality content on TikTok monetization?

The quality of content plays a significant role in TikTok monetization, as high-quality videos are more likely to go viral, leading to increased views and revenue. However, even with a substantial following, low-quality videos may not generate a significant number of views.

What are the requirements to monetize on YouTube?

To monetize on YouTube, creators need at least 1,000 subscribers and 4,000 watch hours within the past 12 months. They also must adhere to YouTube’s monetization policies and guidelines.

Can you still monetize old videos on platforms like TikTok?

Yes, many platforms including TikTok allow creators to monetize old videos through various revenue programs if the content meets the criteria for engagement and views.

How can social media be used to build an additional income stream?

Social media can be used to build an additional income stream by creating engaging content, sharing affiliate links, promoting products or services, and monetizing through brand sponsorships and ad revenues.

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