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Ask An Expert: When is The Best Time to Post on Facebook?

#Social Media Marketing
2025-12-23 19:518 min read

Content Introduction
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In this informative video, Carl Bevona, Senior Director of Social Media at Ignite Visibility, and Joshua, a Senior Strategist, dive into the best days and times for posting on Facebook. They discuss the diminished yet ongoing relevance of Facebook against emerging platforms such as Instagram and TikTok, highlighting the staggering 2.9 billion users still active on Facebook. Key points cover target audience engagement, optimal posting times such as midweek mornings and afternoons, and the importance of using analytics to determine when users are most active. The duo emphasizes the necessity of tailoring content posting to specific demographics, leveraging automation tools like Sprout Social for effective scheduling, and continuously adapting strategies based on audience behavior and engagement analytics to maximize reach.

Key Information

  • Carl Bevona and Joshua from Ignite Visibility discuss the relevance of Facebook in today's social media landscape.
  • Facebook still boasts 2.9 billion users, making it an important platform despite the emergence of new social media platforms.
  • About 84% of Millennials continue to use Facebook regularly, indicating its ongoing relevance among various age groups.
  • Optimal posting times for Facebook typically fall between 11 AM and 1 PM, with increased engagement occurring from 9 AM to 3 PM on weekdays.
  • Marketers should target audience engagement by posting when their demographic is most active, adapting strategies to fit different audience characteristics.
  • Analytics play a crucial role in determining the best times for posting and understanding audience behavior.
  • Automation tools can help streamline post scheduling and maximize organic reach.

Timeline Analysis

Content Keywords

Facebook Posting Times

A discussion led by social media strategists on the best days and times to share content on Facebook, addressing various audience demographics and engagement patterns. Emphasis is placed on using analytics to determine optimal posting times.

Audience Engagement

The speakers highlight the importance of understanding target audience behaviors, including their active times on social media platforms, and how this knowledge is vital for effective marketing.

Analytics in Marketing

Analytics are described as critical for marketers, enabling data-driven decisions about when to post content to maximize engagement and reach.

Social Media Strategies

The conversation includes practical tips for social media marketers, such as scheduling posts based on audience availability and leveraging different tools to improve posting efficiency.

Engagement Metrics

Engagement is discussed in the context of audience interaction with content, with specific mention of common hours for optimal interaction on Facebook and other platforms.

Content Scheduling

The video offers insights into the scheduling of posts, emphasizing the consideration of time zones and audience activity to ensure maximum visibility of posts.

Day of the Week Impact

The importance of day-specific posting strategies is mentioned, particularly noting that Sundays traditionally yield lower engagement rates due to consumer behavior patterns.

Using Automation Tools

The speakers advocate for utilizing automation tools to streamline posting schedules and enhance marketing efforts, ensuring marketers work efficiently.

Related questions&answers

Is Facebook still relevant in 2023?

Yes, Facebook is still very much an important platform with 2.9 billion users worldwide.

What is the best time to post on Facebook?

The best time to post on Facebook generally falls between 11 AM and 1 PM on weekdays.

Are there specific days that are better for posting on Facebook?

Yes, weekdays typically yield higher engagement than weekends, with Sunday being noted as the worst day for engagement.

How does time zone affect posting times on Facebook?

Time zones are important as 50% of the US population is typically in the Eastern Time Zone, affecting when your audience sees your posts.

What factors should I consider when scheduling Facebook posts?

You should consider your audience's demographics, peak engagement times, and relevant analytics to maximize reach.

Should marketers rely on general posting times?

While general guidelines can help, it’s crucial to analyze your own audience's behavior for the best results.

How important is audience analysis in social media marketing?

Audience analysis is fundamental as it helps tailor your strategy based on when your specific audience is most active.

What tools can help in analyzing Facebook post engagement?

Tools like Sprout Social can provide insights into optimal posting times and user engagement metrics.

How does content type influence engagement on Facebook?

Different types of content may perform better at varied times, so it's important to analyze past performance and align posting strategies accordingly.

Is there a one-size-fits-all strategy for Facebook marketing?

No, strategies must be tailored to fit the specific audience and industry for effective engagement.

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