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Amazon realizes ‘Canadians are a lot more patriotic this year’: Retail expert on Prime Day returns

#E-commerce
2025-07-16 11:508 min read

Content Introduction

The video discusses the upcoming Amazon Prime Day, which will span four days instead of the traditional two, aiming to attract Canadian customers with special promotions. Retail analyst Bruce Winder provides insights into Amazon's strategies to cater to Canadian consumers, amidst a growing preference for supporting local businesses. The conversation touches on the expanded focus on Canadian-made products, competitive discounts across various categories including electronics and home appliances, and tips for shoppers to make the most of the event. Bruce highlights the evolution of Prime Day and its similarities to shopping events like Black Friday, noting that Canadian retailers may also adapt their marketing strategies in response to this major online shopping event.

Key Information

  • Amazon Prime Day is one of the biggest online shopping events and is returning this week.
  • This year, Prime Day has been extended to four days from July 8th to July 11th.
  • Amazon is focusing on attracting Canadian customers with new strategies and promotions.
  • Retail analyst Bruce Winder discusses the increasing competitiveness and adaptations of Amazon during this event.
  • There is a heightened emphasis on Canadian products to appeal to national sentiments among shoppers.
  • Consumers are advised to look for discounts on various categories including electronics, health and beauty, toys, luggage, and fashion.
  • Promotions include enhanced Aeroplan rewards for members during Prime Days.

Timeline Analysis

Content Keywords

Amazon Prime Day

One of the largest online shopping events, Amazon Prime Day is set to kick off tomorrow, extending its duration from two to four days this year. The event aims to entice Canadian shoppers with various deals and promotions, including a showcase of Canadian products.

Retail Competition

Retail analysts highlight the competitive nature of the market, particularly how Amazon is attempting to appeal to Canadian customers amidst their patriotic tendencies and a desire to support local businesses. Insights into how bricks-and-mortar stores are managing during this busy online shopping period are also discussed.

Canadian Shopping Trends

Canadians are becoming more selective with their purchases, leading retailers like Amazon to adjust their strategies to cater to this trend by focusing on promoting Canadian-made products.

Shopping Tips for Prime Day

Shoppers are advised to do their homework and compare deals effectively during Prime Day. Benefits for Aeroplan members and the importance of being a Prime member for maximizing savings are discussed.

Sales Categories

Predictions indicate significant discounts across various categories during Prime Day, including health and beauty, electronics, and fashion, with hundreds of thousands of items to be discounted.

Competitive Strategies

Amazon has introduced new incentives to increase competitiveness, such as bonus points for Aeroplan members and special promotions, reflecting the evolving landscape of retail in Canada.

Related questions&answers

What is Amazon Prime Day?

Amazon Prime Day is one of the biggest online shopping events that offers deals and discounts exclusively for Amazon Prime members.

How long does Amazon Prime Day last?

This year, Amazon Prime Day has been extended to four days instead of the usual two.

What kind of discounts can I expect on Prime Day?

You can expect significant discounts on a variety of categories including electronics, home appliances, fashion, toys, and health & beauty products.

Are there any special offers for Prime members during Prime Day?

Yes, Prime members can earn bonus points through Aeroplan and may have access to exclusive prizes and promotions.

Why is Amazon focusing on Canadian shoppers this year?

Amazon recognizes the increasing Canadian consumer preference for local products and aims to encourage shopping from Canadian vendors.

How does Amazon compete with local retailers during Prime Day?

Amazon offers extended shopping periods and special promotions to attract consumers who might otherwise shop locally.

What should shoppers do to prepare for Amazon Prime Day?

Shoppers should do their homework, compare prices, and ensure they feel comfortable with their purchases to maximize their savings on Prime Day.

Will there be any promotional events in Canada for Prime Day?

Yes, Canadian retailers may launch special promotions to coincide with Amazon Prime Day, taking advantage of the increased shopping activity during this period.

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