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HomeBlogSMMIt's not too late to start your YouTube channel! | Starting a YouTube channel 2023 | YouTube tips

It's not too late to start your YouTube channel! | Starting a YouTube channel 2023 | YouTube tips

  • avatarCharles Martinez
  • 2024-09-02 20:37
  • 3 min read
It's not too late to start your YouTube channel! | Starting a YouTube channel 2023 | YouTube tips
  1. The Perfect Time to Start a YouTube Channel
  2. Epidemic Sound: Elevate Your Content
  3. Quality Audience and Connection on YouTube
  4. YouTube Partner Program and Revenue
  5. The Power of Evergreen Content on YouTube
  6. Exposure and Discoverability on YouTube
  7. FAQ

The Perfect Time to Start a YouTube Channel

People always tell me that it's too late to start a YouTube channel, and that's the reason why they're not starting one. What I find so funny about that is when I started my channel in November 2020, people were also telling me that it was too late to start a YouTube channel, and that's why they weren't starting one. I could have very easily listened to those people, and my life would look very, very different now. If I didn't start my YouTube channel when I did- and what I need to tell you is that if anything, it's become an even better time to start a YouTube channel than it used to be back in the day. So if you are considering starting a YouTube channel, I really need you to watch this entire video because it's going to give you the push that you need to take that leap. And honestly, starting my YouTube channel was the best decision that I've ever made. So if I can help you make a similar decision, I'm going to do so. Let's get to the video.

Epidemic Sound: Elevate Your Content

So before we dive into the topic of YouTube and why you need to start your YouTube channel, I want to share a really useful resource with you which is going to help you on your journey. And that resource is Epidemic Sound. Now, they are the sponsors of today's video, and I'm really excited to tell you a bit about their platform because it's going to help any current or future creators really level up their content online. Here's how: Music is such an important part of storytelling. It's such an important part of all of the content that you create, and Epidemic Sound allows you to get access to a huge library of music and sound effects and use that music and use those sound effects in your social media content without worrying about it being taken down or your videos being muted. Right? And these songs and sound effects that I'm referring to can literally be used across all of your social media platforms, not just YouTube, but also Facebook, Instagram, Twitch, podcast, TikTok, the lot. So let's dive into Epidemic Sound so I can show you how easy it is to find the right kind of music for your social media content.

Quality Audience and Connection on YouTube

Reason number one for starting your YouTube channel now, today, within the next hour, as soon as you possibly can: The main reason, in my opinion, is the quality of the audience that you could build on YouTube. And I mean that for any size YouTube channel. I'm not just talking about big YouTube channels. I'm talking about you having a YouTube channel that has 500 subscribers. The quality and the connection that you have with those 500 subscribers versus the connection that you have with 500 followers on another channel is immensely different, right? So in a world where short-form video content is on the rise- things like Instagram Reels, YouTube Shorts, TikTok- short-form video content is consistently rising and becoming more popular. Yet, despite all of this, long-form video content on YouTube has remained incredibly popular and still one of the most popular forms of content for people to consume. To prove my point, it's actually been reported that people spend on average 27.9 hours per month watching YouTube content. That is more than a day a month we spend just watching YouTubers. Like you're this- what we're doing right now- you watching me- this is contributing to that day. I hope I'm not freaking...

YouTube Partner Program and Revenue

Another reason for you to start your YouTube channel is because their partner program on YouTube is so much better than almost every other social media partner program. Like first, for starters, most other social media platforms don't have a partner program, they have creator funds. And creator funds are different in the sense that creator funds are just one pot of money that is distributed to their creators, which means the more creators you have, the less money the creators get, right? Because it's capped, there's like a limited amount...YouTube's partner program is completely different, right? How YouTube's partner program works is that the creators who create all the YouTube video content actually split the money that YouTube earns from ads, right? So brands who choose to advertise on YouTube, and a lot of brands do because it's a really great platform to advertise on, they will pay a certain amount of money to actually place their ads in between or around a creator's video.

The Power of Evergreen Content on YouTube

The next reason to start your YouTube channel is because of this lovely little word called evergreen. Evergreen content. Evergreen content is essentially content which lives on for a long time without you having to do much to it. And YouTube is one of the best platforms when it comes to evergreen content. The shelf life of your YouTube content can be years. Like this video that I'm filming right now, this could continue to get views for years and years to come if this topic is still being discussed and if people are still trying to understand YouTube, TikTok, Instagram, whatever, then my content will continue to get received views and my audience...

Exposure and Discoverability on YouTube

Also, your ability to get discovered on YouTube- and by discovered, I don't mean like scouted to be in the next big movie- what I mean is your ability for people to find your channel and your content is a lot higher because YouTube is backed by the Google search engine optimization, which means that people who go onto Google to type in a keyword and your YouTube video could appear. So you're getting exposure to billions of people who aren't even on YouTube. Like it's not even just people who are using YouTube who will find your YouTube videos. And that is incredible and also unrivaled across any other social networking platform.

FAQ

Q: Is it too late to start a YouTube channel?
A: No, it's never too late to start a YouTube channel. In fact, it's becoming an even better time to start a YouTube channel with increasing opportunities for creators.
Q: What is Epidemic Sound and how can it help content creators?
A: Epidemic Sound is a platform that provides access to a wide library of music and sound effects for content creators to use in their social media content without the risk of copyright issues.
Q: Why should I start a YouTube channel now?
A: Starting a YouTube channel now offers the opportunity to build a quality audience, connect deeply with viewers, and create long-lasting content that can be relevant for years.
Q: What makes YouTube Partner Program different from other social media platforms?
A: YouTube's Partner Program allows creators to earn revenue by sharing the ad earnings generated from their content, unlike other platforms that use creator funds with limited distribution.
Q: What is evergreen content and why is it important on YouTube?
A: Evergreen content refers to content that remains relevant and continues to generate views over a long period. YouTube is a great platform for evergreen content with videos having a long shelf life.
Q: How does YouTube help with exposure and discoverability?
A: YouTube benefits from Google search engine optimization, enabling content to be discovered by a larger audience beyond just YouTube users. This enhances exposure and discoverability for creators.

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