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Instagram's New Post Size for 2025: Understanding the 3:4 Ratio

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06 Dec 20252 min read
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Why Instagram Changed Its Post Sizes

Have you ever wondered why Instagram keeps changing its post sizes? Understanding these changes can help you make the most of your posts. Recently, Instagram introduced a new post size with a 3:4 ratio. This change is not just a random update; it reflects how users engage with content on the platform.

The Evolution of Instagram Post Sizes

Instagram started with square posts, which were the norm for many years. As the platform evolved, it allowed landscape posts, but these weren't ideal for most business owners. The 4:5 ratio became popular as it offered a taller format, making posts more eye-catching. Now, with the introduction of the 3:4 ratio, users can create even taller posts, which can help capture more attention in the feed.

Importance of Post Size for Business Owners

For business owners, the size of your Instagram posts can significantly impact engagement. Using the 3:4 ratio allows you to utilize more space, making your designs stand out. This is crucial in a crowded feed where grabbing attention is key. If you're using tools like Canva, knowing the right dimensions is essential for creating effective posts.

Post Type Dimensions (pixels) Ratio
Square Post 1080 x 1080 1:1
4:5 Post 1080 x 1350 4:5
3:4 Post 1080 x 1440 3:4

To create a 3:4 ratio post in Canva, simply set your dimensions to 1080 pixels wide and 1440 pixels high. This will ensure your design fits perfectly without any cropping issues when posted on Instagram.

In conclusion, adapting to Instagram's new post sizes is essential for maximizing your visibility and engagement. By using the 3:4 ratio, you can create stunning posts that capture your audience's attention effectively.

What is the 3:4 Ratio?

The 3:4 ratio is a new Instagram post size that allows for taller images compared to previous formats. This means your posts can take up more space on the screen, making them more eye-catching. The dimensions for this ratio are 1080 pixels wide by 1440 pixels tall. This change is significant for business owners and content creators who want to maximize their visibility on the platform.

Comparison with Previous Sizes

To understand the impact of the 3:4 ratio, let's compare it with earlier sizes. Previously, the square post was the standard, measuring 1080 pixels by 1080 pixels. Then came the 4:5 ratio, which was slightly taller at 1080 pixels by 1350 pixels. The new 3:4 ratio is even taller, providing more space for your content. This evolution in sizing reflects Instagram's shift towards more dynamic and engaging posts.

Post Size Width (pixels) Height (pixels)
Square 1080 1080
4:5 Ratio 1080 1350
3:4 Ratio 1080 1440

Benefits of Using the 3:4 Ratio

Using the 3:4 ratio offers several benefits. First, it allows for a more engaging visual experience, as taller images can capture attention more effectively. Second, this format reduces the risk of cropping important content, ensuring that your designs are displayed fully. Lastly, it provides more creative space for your designs, allowing you to showcase your brand in a more appealing way. If you're using Canva for your designs, adapting to this new size can enhance your posts significantly.

Steps to Design Your Instagram Post

Have you ever wondered how to make your Instagram posts stand out? With the new 3:4 ratio for Instagram posts, you can capture more attention and create stunning visuals. Let's explore how to design your posts effectively using this new size.

Setting Custom Dimensions in Canva

To start designing your Instagram post in Canva, you need to set the right dimensions. Follow these steps: First, open Canva and select 'Create a design.' Then, look for the 'Custom size' option. Enter 1080 pixels for the width and 1440 pixels for the height. This will give you the perfect size for your new Instagram post. Remember to select 'pixels' to ensure accuracy!

Tips for Designing with the New Size

Now that you have your dimensions set, here are some tips to make your design pop: Use bold colors and clear fonts to grab attention. Keep important elements away from the edges to avoid cropping. You can also experiment with different layouts to see what works best for your audience. With the 3:4 ratio, you have more space to be creative!

Aspect Ratio Width (pixels) Height (pixels)
Square 1080 1080
4:5 Ratio 1080 1350
3:4 Ratio 1080 1440
  • Use high-quality images.
  • Incorporate your brand colors.
  • Add engaging captions.
  • Utilize Instagram's features like hashtags and tags.
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