EN
Gating refers to the restrictions placed by Amazon on certain categories, brands, and products that require seller approval for selling. This system is designed to protect customers and brands from counterfeit or low-quality items. As a result, sellers must prove their legitimacy before gaining access to these gated areas.
In 2025, several popular categories are gated, including grocery and gourmet food, topical products such as skin creams, health and personal care items, and major brands like Nike, Lego, and Apple. Sellers looking to enter these markets will need to navigate the ungating process to gain approval.
To successfully get ungated on Amazon FBA, follow this simple five-step process. First, set up a professional Amazon seller account, which costs $39.99 per month and is essential for ungating. Second, find a legitimate wholesaler or distributor, as Amazon requires invoices from real suppliers, not from platforms like AliExpress. Third, place a test order for at least 10 units of the product or brand you wish to sell and retain the invoice. Fourth, submit your application by navigating to 'add a product' in seller central, searching for the item, clicking 'apply to sell,' and uploading your invoice. Ensure that the invoice includes your name, address, supplier information, and matches your Amazon seller details. Finally, wait for Amazon's review, which typically takes 24 to 72 hours, and be prepared to provide additional information if requested.
When attempting to get ungated, it is crucial to ensure that your supplier is reputable and recognized by Amazon. Avoid any attempts to manipulate the system, as submitting fake invoices can lead to account bans. While some sellers may consider using ungating services, it is important to choose only those that are reputable and transparent to avoid potential issues.
Getting ungated on Amazon FBA in 2025 is a manageable process if you adhere to the outlined steps. By following this guide, you can successfully gain access to gated categories and expand your selling opportunities on the platform.
Q: What is gating on Amazon?
A: Gating refers to the restrictions placed by Amazon on certain categories, brands, and products that require seller approval for selling. This system is designed to protect customers and brands from counterfeit or low-quality items.
Q: What are some common gated categories in 2025?
A: In 2025, several popular gated categories include grocery and gourmet food, topical products such as skin creams, health and personal care items, and major brands like Nike, Lego, and Apple.
Q: What is the first step to getting ungated on Amazon?
A: The first step is to set up a professional Amazon seller account, which costs $39.99 per month and is essential for ungating.
Q: What type of invoices does Amazon require for ungating?
A: Amazon requires invoices from legitimate wholesalers or distributors, not from platforms like AliExpress.
Q: How long does Amazon take to review ungating applications?
A: Amazon's review process typically takes 24 to 72 hours.
Q: What should I avoid when trying to get ungated?
A: Avoid submitting fake invoices or manipulating the system, as this can lead to account bans.
Q: Can I use ungating services to help with the process?
A: While some sellers may consider using ungating services, it is important to choose only those that are reputable and transparent to avoid potential issues.
Q: What is the overall conclusion about getting ungated on Amazon FBA?
A: Getting ungated on Amazon FBA in 2025 is a manageable process if you adhere to the outlined steps, allowing you to successfully gain access to gated categories and expand your selling opportunities.