This guide outlines five proven tactics for small businesses to grow on TikTok, emphasizing the importance of understanding the platform, being an active user, boosting brand awareness, utilizing business features, and crafting effective content. It also highlights the significance of answering audience questions and collaborating with influencers to enhance brand presence and engagement.

Instagram's algorithm has evolved to enhance content visibility and engagement, focusing on quality and interaction rather than follower count. The changes aim to support smaller accounts by allowing them to reach wider audiences based on engagement metrics. Creators are encouraged to produce high-quality content, post regularly, and adapt to the new algorithm to optimize their presence on the platform.

A comprehensive guide to local SEO for beginners emphasizes the importance of optimizing websites and Google Business profiles to attract local customers. It covers tools such as Calc Maps for market visualization, strategies for expanding service areas, creating location-based service pages, and the significance of Google Maps citations. The guide also highlights opportunities for freelancers and agencies to provide local SEO services. Implementing these strategies can lead to increased customer visibility and engagement for the business.