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The 2-Step Social Strategy That Actually Gets Clients

#Social Media Marketing
2025-07-25 12:2110 min read

Content Introduction

In this episode of the Massive Agent Podcast, host Dustin Broom discusses the two-step social media selling system tailored for real estate agents. He emphasizes the importance of using two distinct strategies: reaching new audiences through short-form vertical videos and fostering personal connections through stories and engaging content. Broom highlights the common mistakes agents make, such as misplacing content or overlooking the need for personal engagement. By understanding the correct use of social media tools, agents can enhance their visibility, build relationships, and ultimately attract clients. Additionally, he encourages agents to share valuable content while being mindful of whose attention they are trying to capture, emphasizing the need for authenticity and connection in social media marketing.

Key Information

  • The two-step system for selling on social media can significantly enhance an agent's success in attracting clients.
  • Step one involves getting new people to follow you, primarily through short form vertical videos that can be shared across platforms.
  • Step two focuses on making connections with those new followers on a personal level through stories, which are meant for people who already know you.
  • Understanding the difference between posts and stories is crucial; posts should target non-followers while stories should target existing followers.
  • Consistent content creation that resonates with your ideal audience is essential for building influence and driving engagement.

Timeline Analysis

Content Keywords

Social Media Selling System

The video outlines a two-step system specifically designed for real estate agents to effectively sell properties on social media. The system emphasizes gaining new followers and establishing personal connections with them to attract clients and encourage engagement.

Audience Growth

Using strategies that include two key steps: attracting new followers through engaging content and creating personal connections to build trust. This process is crucial for growing an audience and generating more business.

Tools for Engagement

The speaker emphasizes the importance of using the right tools for audience engagement, including short-form vertical videos for reaching new people and stories for connecting with existing followers.

Content Differentiation

There's a clear distinction between the types of content that should be posted on social media, such as using reels to attract non-followers and stories to connect with existing followers, maximizing engagement and effectiveness.

Personal Connection

The necessity of sharing personal stories and relatable content to foster a deeper connection with the audience, leading to higher chances of client conversion.

Marketing Strategy

The importance of posting valuable content that serves the purpose of educating and attracting potential clients, while also stressing that personal content belongs in stories rather than main feeds.

Client Engagement

A focus on building relationships with clients by sharing relevant content and driving conversations, which is essential for successfully converting followers into clients.

Real Estate Marketing Insights

The speaker recommends Staying updated with current market insights and educating clients through effective content strategies to enhance visibility and drive business success.

Related questions&answers

What is the two-step process for selling on social media?

The process involves two main steps: first, getting new people to follow you; and second, making those people connect with you personally.

Why is it important to differentiate between posts and stories?

Posts are meant for a wider audience, including non-followers, whereas stories are designed for followers who already know you and are intended to foster a deeper personal connection.

What type of content should I post for new followers?

Content aimed at new followers should focus on engaging, educational, and entertaining materials that resonate with them and encourage them to follow and engage with you.

How can I effectively use short-form vertical video?

Short-form vertical videos, like Reels on Instagram or Shorts on YouTube, can be used to reach new audiences and should focus on content that attracts non-followers.

What types of posts are most effective for engaging existing followers?

Posts that showcase your personal life, behind-the-scenes insights, and relatable content that resonates on a personal level, helping to deepen the connection with your audience.

What common mistakes do agents make with social media?

Many agents mistakenly post personal content in public feeds, expecting immediate business, rather than engaging their audience with valuable content tailored for non-followers.

How important is it to understand audience demographics in social media marketing?

It's crucial to understand your target audience demographics as it directly influences the type of content you should create and the method of engagement you use.

What does the speaker suggest for improving social media presence?

The speaker suggests being intentional with content, understanding when to use specific tools like stories and reels, and focusing on building genuine connections.

What is the significance of relationships in real estate marketing?

Strong relationships and personal connections lead to better engagement and hiring decisions, ultimately driving business success.

How should agents treat social media as part of their marketing strategy?

Agents should view social media as a marketing platform that requires nurturing relationships, providing valuable content, and strategically engaging with both potential and existing clients.

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