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New in Aug ‘25: Brand Radar 2.0, YouTube backlinks, manage social media and more

#Social Media Marketing
2025-10-23 12:1410 min read

Content Introduction
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In the HRS monthly product updates, major features are announced including the launch of Brand Radar 2.0, which now offers structured data reports and monitoring of brand visibility in AI-driven platforms such as Google. Enhanced functionalities like new social media management tools, comprehensive site explorer updates, and performance dashboards are highlighted. The integration of new features enables tracking visibility across multiple channels, managing content efficiently, and improving AI detection accuracy in content audits. Updates also suggest improving user control through keyword tracking limits and saving frequently used filters as presets. The video concludes by inviting feedback and feature requests for continuous improvement.

Key Information

  • The video introduces HRS's monthly product updates, highlighting a total of 19 updates for this month.
  • Brand Radar 2.0 has been launched, offering structured overviews and dedicated reports for various data types, showing brand visibility across platforms like AI answers on chat GPT and online mentions.
  • New reports for cited domains and pages have been added, tracking how often brands are mentioned in AI responses.
  • Google AI mode has been introduced to track brand visibility in Google's chatbot, which is currently live in the US, UK, and India.
  • Social media management is now in beta, allowing users to plan, schedule, and manage posts across multiple platforms.
  • The UI for the site explorer has been updated, including support for Microsoft co-pilot data and YouTube backlinks.
  • Significant updates have been made to the ads report, improving visibility tracking over time and offering new metrics in top pages.
  • New features include saving frequently used web analytics filters and the ability to compare changes over specified dates.
  • A new API endpoint has been added for accessing site audit issues for any project, allowing for detailed monitoring.
  • Users are encouraged to provide feedback and feature requests.

Timeline Analysis

Content Keywords

HRS Monthly Product Updates

The monthly product updates from HRS introduce several significant changes, with a total of 19 updates introduced this month.

Brand Radar 2.0

Brand Radar has launched version 2.0, which is now structured similarly to Site Explorer and provides dedicated reports for various data types. This tool shows brands' online footprints across numerous platforms, including AI-based interactions.

Google AI Mode

The new Google AI mode tracks brand visibility within Google’s chatbot experiences, now live in multiple countries. It offers AI overviews for a monthly fee.

Social Media Management

A new feature for managing social media has launched in beta, enabling users to plan and schedule posts across multiple platforms like LinkedIn, Instagram, and Facebook.

Site Explorer Updates

The Site Explorer tool has received multiple updates, including better AI detection scores and new functionality for tracking backlinks from YouTube.

Web Analytics Enhancements

Recent updates to web analytics allow users to save frequently used filters as presets, simplifying report building and making comparisons easier.

Rank Tracker Improvements

The Rank Tracker has been updated to allow users to set limits on the number of keywords tracked per project, enhancing organization and control.

API Update

A new API endpoint has been introduced for site audits, allowing users to obtain detailed issue lists from the latest crawl, enhancing monitoring capabilities.

Related questions&answers

What is Brand Radar 2.0?

Brand Radar 2.0 is a tool that provides a structured overview and dedicated reports for different kinds of data regarding your brand's online footprint.

What new reports were introduced in this update?

This update introduced two new reports focusing on cited domains and cited pages, showing how often each tracked brand is mentioned in AI responses.

What is Google AI mode?

Google AI mode tracks brand visibility inside Google's chatbot experience and started rolling out in May in the US, and is now live in the UK and India.

How much does Google AI mode cost?

Google AI mode costs $199 a month and is included in the all platforms add-on.

What features are included in the new social media management tool?

The social media management tool allows users to plan, schedule, and manage posts across multiple platforms right from HRS.

Which platforms does the social media management feature support?

The feature currently supports LinkedIn, X (formerly Twitter), Instagram, and Facebook.

What does the AI citations widget now include?

The AI citations widget now includes Microsoft co-pilot data from Brand Radar.

Can you filter by URL in web analytics?

Yes, you can filter by URL in both overview and keywords.

What can you do with the new site audit API?

The new site audit API endpoint returns a list of issues for any project and allows users to specify dates for comparison.

Are there any limitations for demo searches in Brand Radar?

No, all paid users get access to demo searches in Brand Radar with no limitations.

What is the purpose of setting limits on the number of track keywords?

Setting limits on the number of track keywords helps enterprise teams control scale and maintain tidy projects.

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