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My Biggest Amazon FBA Mistake

#E-commerce
2025-07-31 20:148 min read

Content Introduction

In this video, the speaker discusses their biggest mistakes while using Amazon FBA, reflecting on the significant changes since they started in 2011-2012. Highlighting various challenges faced, they recount a major error that involved deleting thousands of listings, leading to stranded inventory issues. The speaker shares their experiences with counterfeit returns, particularly concerning expensive electronics, which resulted in financial losses. They touch upon their conspiracy theory regarding Amazon's practices regarding lost items. Lastly, they highlight improvements they have made in handling their account, noting that their historical issues appear to have sorted themselves out recently, although challenges with customer relations persist.

Key Information

  • The person recalls their biggest mistake in Amazon FBA and describes how Amazon has changed since they started in 2011-2012.
  • They mention transitioning from random sales to focusing on books and allege their biggest mistake involves selling items that later led to legal issues due to counterfeit claims.
  • They deleted a large number of FBA listings with zero inventory, resulting in Amazon stranding around 2,000 items.
  • They share experiences of receiving unexpected packages from Amazon which were not appropriately tracked, leading to headaches and low account health scores.
  • The seller recounts difficulties with selling expensive electronics on Amazon, facing issues with returns of counterfeit items, which resulted in significant financial losses.

Timeline Analysis

Content Keywords

Amazon FBA Mistake

The speaker shares their biggest mistake with Amazon FBA, detailing their experience with significant changes in Amazon since they started. They transitioned from using FBA for random products to specialized goods, particularly books, and reflect on the challenges and lessons learned over several years in the business.

FBA Listings Deletion

The speaker discusses the consequences of deleting 20,000 to 30,000 FBA listings with zero inventory, resulting in about 2,000 stranded items and the subsequent complications that arose from this decision.

Selling Electronics Issues

Sharing their second mistake, the speaker highlights challenges encountered with selling expensive electronics on Amazon, particularly how many returns involved swapped-out counterfeit items, leading to considerable financial losses.

Amazon Customer Service

The speaker expresses frustration about Amazon's customer service, mentioning that even major companies face service issues and suggesting that motivation for customer care might not align with consumer needs.

Account Health Score

The speaker reflects on past struggles with maintaining a healthy Amazon account, detailing how they faced repercussions due to outstanding listings and how their account health later improved unexpectedly.

Related questions&answers

What is the biggest mistake you made on Amazon FBA?

The biggest mistake I made was deleting about 20 or 30,000 FBA listings that had zero quantity in one go, which led to Amazon stranding about 2,000 items.

What was your experience with selling used items?

I initially sold used items like random stuff I found at thrift stores, but that led to some challenges with brands sending lawsuits or claims about counterfeit items.

Have you faced issues selling expensive electronics?

Yes, I encountered issues where a significant portion of expensive electronics like $300 VCRs were being returned with fake items.

How has Amazon changed since you started?

Amazon has changed a lot since I started selling in 2011-2012, particularly with how they handle buyer and seller interactions.

What advice do you have for new sellers on Amazon FBA?

Be cautious and aware of the risks involved, especially related to returning items and account health. It's essential to manage inventory properly.

Do you have any conspiracy theories about Amazon?

I suspect that it might be easier for Amazon to just send customers a different item instead of doing the math on reimbursements for lost items.

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