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Easiest Way To Grow on LinkedIn From Scratch (Exactly What I Did)

#Social Media Marketing
2025-10-17 17:4812 min read

Content Introduction
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This video provides a clear and practical guide on how to grow your presence on LinkedIn. It outlines the confusion many face with varying advice on effective strategies and consolidates these into a straightforward, step-by-step approach. The presenter shares personal experiences and actionable tips, emphasizing the importance of defining one’s goals for posting, such as lead generation, recruiting, or investor attraction. The importance of having a well-crafted profile is highlighted, along with content types, frequency of posts, and engaging with other users' content. The video also discusses leveraging connections, creating a content funnel, and using real-world examples to illustrate points. Recommendations on maintaining consistent engagement, posting frequency, and knowing one’s audience are stressed to help viewers effectively use LinkedIn for business growth.

Key Information

  • There is a lot of different advice on how to grow on LinkedIn, making it difficult to determine what to follow.
  • The video presents a clear step-by-step strategy that the speaker used to grow their personal account to over 40,000 followers.
  • The first step in this strategy is to define your account positioning by understanding the reasons for posting on LinkedIn.
  • There are three main reasons to post on LinkedIn: lead generation, recruiting, and attracting investors.
  • You need to understand potential trade-offs when pursuing these goals, as the same content may not work for all purposes.
  • Creating engaging content that provides value is essential for attracting a target audience.
  • The video suggests posting three times a week as a sustainable cadence to grow your audience.
  • Outbound engagement through commenting on other people's posts is highlighted as an effective strategy to increase visibility.
  • The speaker recommends sending around 20 outbound connection requests per day to grow your network effectively.
  • Establishing credibility through social proof, like showcasing partnerships or results, can enhance your content's performance.
  • The content funnel strategy involves using top, middle, and bottom-of-funnel content to guide potential customers through their journey.

Timeline Analysis

Content Keywords

LinkedIn Growth Strategy

The video discusses effective strategies for growing your presence on LinkedIn, emphasizing the confusion surrounding advice about growth on the platform. It outlines a step-by-step strategy used by the speaker to grow their personal account to over 40,000 followers, starting from account positioning to content strategy.

Account Positioning

It is important to clearly define your account positioning based on your goals for using LinkedIn, such as lead generation, recruiting, or attracting investors. Understanding your objective helps in creating tailored content that resonates with your target audience.

Content Strategy

The video introduces the content funnel model which includes top, middle, and bottom-of-funnel content, encouraging intentional topic selection that maximizes visibility and engagement while converting visibility into potential customers.

Engagement Techniques

The importance of outbound engagement is highlighted. This includes commenting on other users' posts to increase visibility and grow your own audience, stressing that engagement should be genuine and well-targeted.

Content Frequency

The speaker recommends posting content three times a week to maintain consistency and build momentum. As capacity increases, increasing the frequency to five times a week is suggested.

Outbound Commenting

Outbound commenting on other people's posts is presented as a method to engage with your audience actively and draw attention back to your profile, thereby increasing followers and potential leads.

Connection Requests

Sending 20 outbound connection requests per day is advised. Sending blank connection requests can appear less salesy and still yield good results in connecting with potential followers or clients.

Content Types

Different types of posts and their relevance are addressed, with a particular focus on 'origin story' posts that resonate well with audiences by providing a personal touch and engaging narrative.

Algorithm Understanding

The importance of understanding LinkedIn's algorithm is emphasized as it plays a crucial role in content visibility. Knowledge of how the algorithm operates allows users to optimize their posts for better reach and engagement.

Effective Posting Times

The video notes that posting during work hours, especially mid-mornings, can lead to better engagement rates compared to off-hours, indicating the need for strategic timing in posting.

Building Relationships

The video also stresses the importance of building relationships on LinkedIn and engaging meaningfully with other members to foster connections that may lead to opportunities.

Related questions&answers

What is the easiest way to grow on LinkedIn?

The easiest way to grow on LinkedIn involves understanding your goals, creating valuable content, and being consistent with your posts.

How can I effectively position my LinkedIn account?

To effectively position your LinkedIn account, you must clarify why you're posting, understand your target audience, and optimize your profile to attract them.

What types of content should I post on LinkedIn?

You should vary your content types and include top-of-funnel posts for visibility, middle-of-funnel posts for thought leadership, and bottom-of-funnel content such as case studies for conversions.

How often should I post on LinkedIn?

It is recommended to post at least three times a week, with the ideal cadence being five times a week once you build capacity.

How can I increase engagement on my posts?

To increase engagement, you should comment on other people's content, leverage mutual connections, and focus on establishing relationships with your target audience.

What is the importance of outbound engagement?

Outbound engagement is crucial as it helps in increasing visibility, establishing rapport with others in your industry, and generating interest in your own posts.

Should my LinkedIn profile include a call to action?

Yes, including a call to action, like directing viewers to a newsletter or demo page, is important as it drives engagement and increases conversions from your profile.

How do I avoid content creation fatigue?

Avoid content creation fatigue by bookmarking interesting content that can inspire your own posts and setting up frameworks to streamline your content strategy.

What role does understanding the LinkedIn algorithm play in growth?

Understanding the LinkedIn algorithm is vital for optimizing your content, as it determines what gets shown to your audience, directly impacting engagement and reach.

Can I still grow without a large audience initially?

Yes, even if you start with a small audience, you can grow by actively engaging with others, posting valuable content, and consistently refining your approach based on feedback.

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