Back

How To RUN ADS FOR A CLIENT On Facebook // Step by Step Guide

avatar
06 Dec 20252 min read
Share with
  • Copy link

Understanding the Basics of Facebook Ads

Have you ever wondered how businesses effectively reach their audience on Facebook? Running Facebook ads for a client can seem daunting, but it doesn't have to be. With the right knowledge and tools, you can manage ads that not only attract attention but also convert viewers into customers. Let's dive into the essentials of Facebook ads and how to get started.

What You Need to Get Started

To begin running Facebook ads for a client, you need access to their ads manager, Facebook page, and Instagram page. These three components are crucial for effective ad management. You can either use your own ads manager or request access to theirs. This flexibility allows you to choose the best option based on your client's needs.

Why Transparency is Important

Transparency is key in client management. When clients can see how their ads are performing, it builds trust. Using their ads manager allows them to track spending and results directly. This way, they can understand the value of your services and feel confident in your ability to manage their advertising effectively.

Component Description
Ads Manager Platform to create and manage ads.
Facebook Page The business's official page for engagement.
Instagram Page Visual platform to reach a broader audience.
  • Access the client's ads manager.
  • Get the Facebook and Instagram page links.
  • Decide whether to use your ads manager or theirs.

Two Main Options for Running Ads

Are you ready to help clients grow their businesses through Facebook ads? Understanding how to manage ads effectively is crucial. There are two main options for running ads for a client: using your own Ads Manager or using the client's Ads Manager. Each option has its benefits, and knowing which one to choose can make a big difference in your client management strategy.

Using Your Own Ads Manager

When you decide to use your own Ads Manager, you need to gain access to the client's ad account, Facebook page, and Instagram page. This setup allows you to run ads while keeping everything organized under your business manager account. Transparency is key here; clients can easily track their ad performance and spending, ensuring they are informed about the results.

Using the Client's Ads Manager

Alternatively, you can run ads directly from the client's Ads Manager. This option is particularly useful if you are in a different country and the client prefers to use their local currency. By accessing their Facebook page and Instagram account, you can run ads without needing to log into your own account. This method also allows the client to see all the benefits attributed to their account.

Option Pros Cons
Your Own Ads Manager Full control and transparency Client may not see all results directly
Client's Ads Manager Client sees all results directly Less control over the ad account

In conclusion, both options have their advantages. The choice depends on your client's needs and your working relationship. Whether you choose to use your own Ads Manager or the client's, effective communication and management are essential for successful Facebook ads.

How to Access and Manage Client Accounts

Have you ever wondered how to effectively manage Facebook ads for a client? It can be tricky, especially if you're new to the process. But don't worry! In this guide, we will break down the steps to access and manage client accounts seamlessly. Understanding how to log into a client's Facebook account and assign access to your Business Manager is crucial for running successful ads.

Logging into the Client's Facebook Account

To start, you need to log into the client's Facebook account. This is the first step in gaining access to their advertising tools. Once logged in, navigate to the Meta Business Suite. Here, you can manage their ads, view insights, and handle billing. Make sure you have the necessary credentials to access their account securely.

Assigning Access to Your Business Manager

After logging in, the next step is to assign access to your Business Manager. This allows you to run ads on behalf of your client without needing to log into their account every time. To do this, go to the Business Settings in the Meta Business Suite. Here, you can add your Business Manager ID as a partner. This process involves a few simple steps:

Step Action
1 Log into the client's Facebook account.
2 Navigate to Meta Business Suite.
3 Go to Business Settings.
4 Add your Business Manager ID as a partner.
5 Assign roles for the ad account, Facebook page, and Instagram account.

By following these steps, you can ensure that you have the right access to manage your client's ads effectively. This not only helps in maintaining transparency but also allows your client to track their ad performance easily. Remember, using their ad account can also help in attributing the benefits of the ads directly to them.

Related articles