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When You Should Start a New Instagram Account

#Social Media Marketing
2026-02-02 20:048 min read

Content Introduction
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This video addresses the frustration of low engagement on social media posts, urging viewers not to quit but consider when to start over with a new account. It outlines two scenarios where starting anew is beneficial: if the existing account has been associated with spammy practices or if there has been a significant shift in content type. The video explains how Instagram tracks account health and emphasizes the importance of maintaining a good health score for organic growth. It provides pro tips for managing account transitions, including continuing to post consistently while establishing a new account. The presenter offers encouragement, stating that growth is achievable even from scratch and provides a system for reviving inactive accounts, promoting their other related content for further assistance.

Key Information

  • If you're posting consistently on Instagram but not seeing engagement, it may be time to reconsider your approach.
  • Starting over with a new account may be appropriate under specific circumstances, especially if you've engaged in spammy practices that harm your account's health score.
  • Instagram assigns health scores to accounts, affecting how far content can reach and how it is perceived by the platform.
  • You should consider starting a new account if you've changed your content type significantly, as disconnecting from your previous audience can hinder growth.
  • Alternatively, if you're unable to let go of your existing account for personal reasons, you can maintain your current account while creating a new one for targeted content.
  • Stay active on both accounts to help boost your new account's reach and engagement.
  • For those looking to revive a dead or inactive account, a five-step system is available to guide through the process.

Timeline Analysis

Content Keywords

Instagram Engagement

Many users struggle with engagement on Instagram, resulting in a lack of reach and visibility for their content. This can lead to frustration and considerations to start over.

Starting Over

For some, quitting and starting over with a new Instagram account may be the best decision, particularly under specific circumstances, such as having previously engaged in spammy practices.

Instagram Health Scores

Instagram assigns health scores to accounts, tracking platform usage to determine content visibility. Engaging in spammy behaviors can negatively affect this score, leading to poor reach.

Creating a New Account

If past engagements have violated Instagram guidelines, creating a new account with a fresh health score may present a more effective path for growth and success.

Content Strategy Change

A complete shift in content type may necessitate a new account. If a user changes from a niche theme to a different style, like abruptly transitioning from cars to comedy, the original audience may not engage with the new direction.

Tips for Reviving Old Accounts

It is possible to revive old or inactive accounts through a strategic five-step system, focusing on consistent posting, using effective techniques to engage with followers, and revitalizing content.

Pro Tip for Account Management

If retaining a specific username is crucial, it is advised to create a new account while also exploring ways to transfer the old username to maintain brand identity.

Related questions&answers

What should I do if my Instagram account has no engagement?

Consider starting over with a new account if you have engaged in spammy activities or if your content focus has completely changed. This can help you establish a better health score and increase your growth potential.

When is it a good time to create a new Instagram account?

You should create a new account if you've ever bought followers, used bots, or have drastically changed the type of content you create that confuses your audience.

How does Instagram track account health?

Instagram tracks account health using scores that assess how an account uses the platform, which dictates how far content will reach and overall engagement.

Can I revive a dead or old Instagram account?

Yes, it is possible to revive an old account. There is a five-step system to do that which can help you re-engage your audience and grow your account.

What are the consequences of spammy activities on Instagram?

Engaging in spammy activities can lead to a lower health score, making it difficult for your content to reach new audiences.

What if I don't want to let go of my existing account?

If you're attached to your existing account, you can create a new account while continuing to post on your old one, and then eventually swap usernames if desired.

What strategies can help grow my Instagram account effectively?

Posting consistently, engaging organically with followers, and utilizing a focused brand message can help improve your account growth effectively.

Is it worth starting over if my account is underperforming?

For many, starting over with a new account can lead to faster achievement of goals, especially if the existing account has a low engagement or is misaligned with new content strategies.

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