EN

When Is the Best Time to Post on Instagram for Your Account? (Get More Likes and Comments)

#Social Media Marketing
2026-02-27 15:075 min read

Content Introduction
Ask Questions

In this video, Sasha discusses the best times to post on Instagram for maximizing engagement. She highlights how Instagram's algorithm has shifted from a chronological feed to a relevancy-based system, making timing less critical, yet still significant. Sasha shares insights on using Instagram's analytics to determine when your audience is most active and emphasizes the importance of testing different posting times to find what works best for each user. She introduces 'Flick', a tool for hashtag analysis and audience engagement testing, encouraging viewers to utilize this resource. The video concludes with a call to action for viewers to subscribe for more valuable content.

Key Information

  • The video is hosted by Sasha, and it discusses the best time to post on Instagram.
  • Instagram changed its feed from chronological to a relevancy-based system, which affects user engagement.
  • Posting time does not significantly influence engagement, but varying posting times can yield different engagement results.
  • Viewers are advised to check Instagram insights to determine when their audience is most active.
  • Using tools like the Facebook Creator Studio and analytics can help identify peak posting times.
  • Sasha recommends using the tool Flick for hashtag analysis and to find peak hours for posting.
  • Testing different posting times is essential to determine what works best for individual accounts.

Timeline Analysis

Content Keywords

Best Time to Post on Instagram

In this video, the host discusses the significance of posting schedules on Instagram, particularly after the platform's shift to a relevance-based feed. They explain that posting times may not significantly influence engagement, but varying posting times could lead to changes in audience interactions. The importance of testing different timings for better engagement rates is highlighted.

Instagram Insights

The host emphasizes the availability of Instagram insights for users with creator or business accounts, suggesting that these insights can help identify when the audience is most active. Utilizing the data from Instagram can aid in optimizing posting times for greater engagement.

Flick Tool for Hashtag Analysis

The video recommends using the Flick tool for hashtag analysis and research, as it provides insights into peak posting hours and helps identify when a particular audience is most active. This information can be crucial for content creators aiming to maximize their reach.

Related questions&answers

What is the best time to post on Instagram?

The best time to post on Instagram varies by audience. You can check your Instagram insights to see when your audience is most active.

Does the time I post influence engagement?

Yes, the timing of your posts can influence engagement, but it's not the only factor. It's essential to understand your audience's habits.

What tools can I use to find the best time to post?

You can use Instagram's insights or the Creator Studio for analytics. Tools like Flick can also help with hashtag analysis and peak posting times.

Are peak times always the best times to post?

Not necessarily. While peak hours may seem logical, you might find better engagement when posting during off-peak times, based on your specific audience.

How can I test different posting times?

You can vary your posting times and analyze the engagement rates of different times to find what works best for your audience.

More video recommendations

Share to: