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What Is Social Media for Business? Big Mistakes to Avoid

#Social Media Marketing
2025-06-09 18:569 min read

Content Introduction

In this video, Jazer, a marketing coach and founder of Digital Strategy League, discusses the importance of social media for business growth in 2025. He addresses common struggles business owners face when trying to leverage social media for sales, emphasizing that success doesn't come from random posting but requires a solid strategy. Jazer encourages viewers to focus on building trust with their audience, creating a trust-building funnel, and mastering platform algorithms. He offers tips on content creation, automation tools for scheduling, and the 80/20 rule to balance value and promotions in social media marketing. Additionally, viewers are invited to download a free guide with tools for automating content. The video concludes by urging viewers to implement these tips and to stay connected for more marketing insights.

Key Information

  • Jazer introduces himself as a marketing coach and founder of Digital Strategy League, helping business owners increase sales without burnout and expensive marketing agencies.
  • He emphasizes the importance of social media for business growth and instructs viewers to download a free guide with tools for content automation.
  • Social media is defined as online platforms for sharing information and connecting with communities, with over 5.4 billion users by 2025.
  • Jazer highlights common struggles for business owners using social media, such as frustration with poor engagement and the need for a clear strategy.
  • He stresses the importance of building trust through social media, rather than just focusing on follower counts or random promotion.
  • Jazer suggests adopting a real strategy that aligns social media efforts with broader marketing plans and being strategic about platform selection.
  • He advises creating a trust-building funnel and using content to educate and nurture potential customers over time.
  • Automation tools like Later can help schedule content effectively, and leveraging AI tools is encouraged, but personalization is key.
  • To effectively use social media, consistency is vital, though perfection is not required, allowing for authenticity to shine through.

Timeline Analysis

Content Keywords

Marketing Coach

Jazer is a marketing coach and founder of Digital Strategy League, helping business owners increase sales without burnout and avoid wasting money on expensive marketing agencies.

Social Media Growth

The importance of social media in business growth is highlighted, emphasizing that most business owners jump into it without a strategy or understanding of how it helps in generating sales.

Social Media Strategy

To effectively utilize social media, businesses need to adopt a well-defined strategy that integrates with their overall marketing plan, avoiding random daily posts.

Content Creation and Automation

Advice on creating valuable content with an 80/20 rule, automation tools like Later for scheduling posts, and employing AI tools for brainstorming while maintaining brand voice.

Engagement and Trust Building

Building trust with the audience is crucial; 10,000 followers do not guarantee sales, especially if they are not genuine. Engagement strategies should be about nurturing leads over time.

Market Research and Trends

Statistics show that social media commerce is expected to grow significantly by 2027. Engaging with Gen Z and millennials is essential, as they shop more on social media.

Marketing Tips

Jazer offers marketing tips and requires viewers to download his free guide that contains tools for content creation, automation, and scheduling to assist other business owners.

Related questions&answers

Who is Jazer?

Jazer is a marketing coach for business owners and the founder of Digital Strategy League.

What does Jazer help business owners do?

Jazer helps business owners make more sales without burning out or wasting thousands on expensive marketing agencies.

What is social media according to Jazer?

According to Jazer, social media refers to online platforms where users can share information and connect with communities through text, video, images, and more.

Why do many business owners struggle with social media?

Many business owners struggle with social media because they often lack a clear strategy and may jump directly into posting without understanding how to effectively engage their audience.

What does Jazer suggest for a successful social media strategy?

Jazer suggests that a successful social media strategy includes creating a well-defined marketing plan, identifying the right platforms, and utilizing tools to automate content creation and scheduling.

What is the 80/20 rule in social media marketing?

The 80/20 rule in social media marketing suggests that 80% of your content should provide value to your audience, while only 20% should be promotional.

How can business owners generate leads through social media?

Business owners can generate leads through social media by building trust and increasing visibility with their audience, utilizing effective content strategies that educate and nurture potential customers.

What tools does Jazer recommend for scheduling social media posts?

Jazer recommends using tools like Later to schedule content in advance and AI tools like ChatGPT to brainstorm ideas.

How important is authenticity in social media marketing?

Authenticity is deemed more important than polished content in social media marketing, especially in a world flooded with AI-generated content.

What are common misconceptions about social media marketing?

Common misconceptions include the belief that more followers automatically equate to more sales or that posting frequently guarantees business growth.

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