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What are LinkedIn impressions, and how can we improve them?

#Social Media Marketing
2025-07-08 17:078 min read

Content Introduction

In this LinkedIn tutorial, Marie, the founder and CEO of Mari Olivy Ltd, introduces the concept of Impressions on the platform. She explains how Impressions are defined as the number of times a post is displayed on LinkedIn and guides viewers on how to find their own post impressions. The tutorial covers various aspects of engagement, including reactions, comments, and reposts, and emphasizes the importance of interaction with your audience to enhance post visibility. Marie offers practical tips for improving impressions, such as engaging with industry peers, sharing insightful content, and building authority in your niche. She also provides advice on optimizing posting strategies to avoid engagement dilution and encourages viewers to follow her for more tips, visit her website, and check out new articles and videos.

Key Information

  • The tutorial covers the concept of LinkedIn Impressions, which is the number of times a post is shown on the platform.
  • Marie, the founder and CEO of Mariolivy LTD, introduces herself and explains how she helps people build personal brands.
  • Users can find their post impressions on their LinkedIn profile and track performance over time (e.g., over the past seven days).
  • The tutorial discusses different types of interaction metrics such as reactions, comments, and reposts, and their importance in gauging engagement.
  • Marie suggests strategies for improving impressions, including engaging more with the audience, sharing industry insights, and providing valuable content.
  • Engagement with others in one's niche and responding to comments is crucial for enhancing visibility on LinkedIn.
  • She advises against spreading engagement too thin by posting too frequently, highlighting that quality interactions in the comments section can be more beneficial.
  • Marie encourages viewers to follow her for more tips and insights on building a personal brand.

Timeline Analysis

Content Keywords

LinkedIn Tutorial

In this tutorial, Marie, founder and CEO of Mari Olivy LTD, discusses LinkedIn Impressions. She explains what Impressions are, how to find them on your LinkedIn profile, and insights regarding how to improve them.

Impressions

Impressions refer to the number of times your post is shown on LinkedIn. Users can track their post impressions for specific time frames, like the past seven days.

Engagement Strategies

Marie emphasizes the importance of engaging with your audience and industry by sharing insights and data. This builds authority and improves post interactions.

Statistics

Marie advises users to monitor their profile statistics, looking at post impressions and engagement rates over time to identify areas for improvement.

Creating Valuable Content

To enhance impressions, it is suggested to share content that encourages engagement and provides value, including links to guides or articles.

Personal Branding

Marie highlights the value of positioning oneself as an expert in a niche by consistently sharing relevant insights and engaging with the community.

Social Media Engagement

Marie discusses the importance of not only replying to comments but also initiating conversations with others in the industry to widen your reach and connections.

Related questions&answers

What is the focus of today's LinkedIn tutorial?

Today's tutorial focuses on Impressions and how they work on LinkedIn.

How can I find out how many Impressions my post has?

You can find the number of Impressions for your post by scrolling down your LinkedIn profile and checking your activity section.

What do Impressions mean on LinkedIn?

Impressions refer to the number of times your post was shown to users on LinkedIn.

What metrics are included when checking my post's performance?

Metrics include the number of reactions, comments, and reposts your post has received.

How can I improve my post's Impressions?

You can improve your Impressions by engaging with your audience, sharing industry data, and commenting on relevant posts.

How often should I post on LinkedIn to maintain engagement?

It’s generally better to focus on quality over quantity; engaging meaningfully in fewer posts often yields better results than posting multiple times a day.

What should my posts include to encourage sharing?

Your posts should include valuable content that offers insights, tips, or guides, which encourage others to engage and share.

Where can I find more tips on growing my LinkedIn presence?

You can follow Marie Mikova on LinkedIn for more tips and insights on personal branding and engagement strategies.

How can industry insights help me on LinkedIn?

Sharing industry insights can help build your authority in your niche and attract the right audience to engage with your content.

What are some common mistakes to avoid when posting on LinkedIn?

Common mistakes include posting too frequently without meaningful engagement, which can dilute your content's impact.

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