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Using Social Media To Sell Products

#Social Media Marketing
2025-07-25 12:197 min read

Content Introduction

Big Brando discusses how he utilizes social media to promote and sell his LA Script hats. He shares his experiences launching the hats tied to Filipino Heritage Night with the LA Dodgers, emphasizing the importance of creating relatable products that resonate with his audience. Despite not going viral, his marketing strategy through social media drove significant sales. He explains that social media acts like a storefront window, attracting potential customers to his online store. Brando encourages others to focus on relatable designs and effective use of social media in their marketing efforts. He highlights that follower count isn't as critical as the product's appeal and offers insights on how to connect with customers authentically.

Key Information

  • Big Brando discusses the effectiveness of using social media to sell products, specifically highlighting a hat inspired by Filipino heritage.
  • He shares his experience of launching the LA Script hat and how it sold out quickly both in-store and online due to promotional efforts.
  • Brando emphasizes the importance of relatability and cultural connection in product design and marketing, stating that it's essential for products to speak to people.
  • He points out that even without going viral, his social media strategy still drove traffic to his store and resulted in product sales.
  • Brando encourages others to focus on creating relatable designs and utilizing social media as a storefront window to attract customers.

Timeline Analysis

Content Keywords

Social Media

Big Brando discusses the effectiveness of using social media to sell products, specifically his LA Script hats, and how engaging with the community drives sales.

LA Script Hat

Brando shares his experience of launching the LA Script hat and how it relates to Filipino Heritage, highlighting its design inspired by the Filipino flag.

Filipino Heritage Night

He mentions attempting to promote the hat in alignment with Filipino Heritage Night at a Dodgers game, although he missed the event.

Online Store

The video emphasizes the importance of having an online store paired with a social media presence to maximize product visibility and sales.

Product Engagement

Brando stresses that the success of his products doesn't rely on going viral but rather on their relatability and the community's interest.

Marketing Strategy

He shares strategies for marketing products through social media, comparing his approach to storefront window displays that attract shoppers.

Customer Connection

The importance of creating designs that resonate with the target audience, leading to increased sales and customer engagement is discussed.

Related questions&answers

What is the subject of Big Brando's talk?

Big Brando discusses the power of social media and how he uses it to sell his products.

What type of products is Big Brando selling?

He is selling hats, specifically a new LA Script hat.

How did Big Brando promote his hats?

He created a reel using a popular Filipino song and incorporated the Filipino flag into it.

Did Brando experience any significant engagement on social media?

He did not receive a lot of engagement; he mentions that the video he posted only got around 2,000 views.

What results did Brando see from his social media efforts?

Even with low engagement, he sold out of his hats on the same day they were launched in-store.

How does Brando describe the relationship between social media and online stores?

He compares social media to a storefront window that attracts customers to his online store.

What advice does Brando give regarding social media for selling products?

He advises focusing on creating relatable designs and not to worry too much about follower count.

How many hats did Big Brando initially create?

He created a total of 36 hats initially, and they sold out quickly.

What can viewers find on Brando's store's Instagram page?

They can find store hours, new products, and information about purchasing.

What lesson does Brando emphasize about marketing?

He emphasizes that selling products should not require a heavy sales pitch if the products resonate with customers.

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