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How I Used Reddit to Hit $17K MRR (With ZERO Audience)

#Make money
2025-07-29 20:138 min read

Content Introduction

In this video, the host shares their experience of building a successful SaaS business that generates $17K monthly revenue without relying on a large audience. They recount a story of receiving a cold DM from a stranger named Diego, who revealed his impressive marketing strategy on Reddit that led to significant growth. The discussion emphasizes the 'Reddit marketing playbook,' focusing on how to leverage the platform for validation, marketing, and monetization. Diego, the guest, shares his journey of creating an AI application that simplifies mobile app design while highlighting the effective strategies he used to attract over 1 million views on his product with no advertising costs. Key takeaways include the importance of being active on Reddit, creating engaging content, and utilizing its subreddits effectively to target specific audiences. The video concludes with advice on building products and emphasizes the value of speed and marketing in achieving success.

Key Information

  • Diego built an AI tool named App Alchemi that generates significant income with minimal upfront marketing.
  • He utilized Reddit as his primary marketing strategy, managing to gain over 1 million views with zero advertising costs.
  • The discussion emphasizes that one can start a successful venture without a large audience, spotlighting Diego's experience of growing his product from almost no followers.
  • Diego presented a Reddit marketing playbook, outlining steps to effectively market and validate ideas through the platform.
  • The key steps include becoming an active Reddit user, targeting relevant communities, creating valuable content, and engaging with users naturally.
  • Diego's success reflects the importance of speed and marketing in launching and growing a business, and his strategy highlights the potential of leveraging niche communities.

Timeline Analysis

Content Keywords

SAS Development

A discussion on building a 17K MR SAS with less than 100 followers on social media, illustrating that success can be achieved without a large audience.

Reddit Marketing Playbook

An effective strategy for validating and marketing products through Reddit, which includes steps such as becoming an active user, creating a list of relevant subreddits, and crafting engaging posts.

Diego's Story

Diego successfully built a product using Reddit as a primary marketing tool, generating significant engagement and users without a prior established audience.

AI SaaS Tool Development

A conversation on building an AI tool for creating mobile app designs quickly and efficiently, enabling users to save time and reduce costs associated with traditional app design.

Building and Marketing Strategies

Insights on the importance of swift development cycles and robust marketing strategies, emphasizing rapid iterations and user engagement.

Marketing Costs and Profits

A breakdown of operating costs and profit margins for a typical SaaS business model, highlighting the potential for high profit relative to low costs through effective usage of marketing channels.

Tenweb Introduction

An introduction to Tenweb, an AI-powered platform that streamlines website creation and management, emphasizing its functionality and benefits for users.

Related questions&answers

What is the Reddit marketing playbook?

The Reddit marketing playbook is a strategy for using Reddit to validate, market, and generate revenue from any idea.

How did Diego grow his business without a large audience?

Diego grew his business by leveraging Reddit, primarily using it to reach over a million eyes on his product without spending on marketing.

What steps did Diego take to market his app?

He became an active Reddit user, created a list of relevant subreddits, crafted engaging organic posts, and repeated the process to increase visibility.

What tools did Diego use to build his app?

Diego used Cursor for development, Nex.js and React as his main frameworks, and Firebase for backend services.

What are the typical costs associated with running Diego's business?

The costs include $20 for Cursor, around $40 for Versel hosting, and approximately $2.5K for AI API backends.

What advice does Diego have for aspiring entrepreneurs?

Diego emphasizes the importance of building a simple MVP quickly and starting to market it as soon as possible to validate ideas.

What experiences does Diego mention regarding building on Reddit?

He points out that Reddit is an underrated marketing channel that allows for extensive reach at no cost and precise targeting based on specific communities.

How did Diego validate his product idea?

He built a simple MVP based on a personal problem he experienced and started marketing it immediately on Reddit.

What is the ideal posting frequency on Reddit according to Diego?

Diego suggests posting two to three times per week to maintain engagement without overwhelming the audience.

What common mistakes do people make when posting on Reddit?

Many users fail by making posts that feel unnatural or pushy and immediately mention their product, which often results in lower engagement.

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