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How To Set Up A TikTok Ads Manager & Business Center (Updated 2025)

#Social Media Marketing
2025-09-02 15:5910 min read

Content Introduction

In this tutorial, viewers will learn how to create a TikTok ads account and set up a TikTok Business Center. The video will guide through the necessary steps to establish an ads account, address common questions about the differences between a TikTok ads account and a Business Center, and detail the required settings. The tutorial further covers the verification process, user management, and catalog setup. It emphasizes the importance of linking all assets to the Business Center for seamless operation. Additionally, it highlights how to manage ad performance and outlines the various options available for setting up and optimizing TikTok ads, making it a comprehensive guide for those looking to start advertising on the platform.

Key Information

  • The video is a step-by-step tutorial on creating a TikTok Ads account and the associated settings.
  • The tutorial also explains how to set up a TikTok Business Center and its benefits.
  • It clarifies the difference between a TikTok Ads account and a TikTok Business Center.
  • The presenter discusses how to navigate the sign-up process, including email verification and industry selection.
  • They highlight promotional offers, such as ad credits when creating a new account.
  • The tutorial covers setting up payments, either automatic or manual, and the implications of each choice.
  • A recommendation is made for completing business verification for enhanced account security.
  • Viewers are encouraged to create and manage user permissions for their accounts effectively.
  • Finally, the video details how to link assets, manage catalogs, and utilize the Business Center for advertising efficiency.

Timeline Analysis

Content Keywords

TikTok Ads Account

This tutorial provides a comprehensive step-by-step guide on creating a TikTok Ads account, including all necessary settings, the importance of a TikTok Business Center, and common points of confusion regarding account requirements. The video emphasizes the significance of setting up a proper ads account for effective advertising campaigns.

TikTok Business Center

The TikTok Business Center serves as a central hub for managing TikTok ads and accounts. It allows users to add assets, manage user permissions, and review ad metrics. The video discusses the differences between a TikTok Ads account and Business Center, highlighting the benefits of using both for better ad management.

Ad Credits Offer

Details about current TikTok ad credit offers are presented, such as the possibility of receiving up to $100 in ad credits when creating a new account. This segment encourages users to check for promotional offers when signing up.

Account Verification

The necessity of verifying the advertising account and the benefits associated with it are discussed. Verification helps to build trust and secure the account, reducing the risk of bans or restrictions.

Running TikTok Ads

Instructions on how to start creating TikTok ads and the importance of linking TikTok Shops to the Business Center for e-commerce businesses are provided. The video also explains how to set up and manage catalogs and pixels for effective advertising.

Ad Performance

The video stresses monitoring ad performance and managing budgets through either automatic or manual payment methods. It explains how these decisions impact ad effectiveness and campaign management.

E-commerce Integration

Discussion on the integration of TikTok Shops with the Business Center for e-commerce users. The tutorial provides guidance on creating shops and ensuring they are linked to the ads account for seamless shopping experiences.

User Management

Explains how to manage users within the TikTok Business Center, including adding members and assigning roles to ensure proper access and control over the ad accounts.

Related questions&answers

What is the first step in creating a TikTok ads account?

The first step is to create a TikTok ads account and choose an email and password to register.

How do I confirm my email for the TikTok ads account?

After you register, you will receive a confirmation email. You need to click on the confirmation link in that email.

Do I need a TikTok ads account or a TikTok Business Center?

You will need both. The TikTok ads account is for creating ads, while the Business Center helps manage your assets and user roles.

How can I set up a TikTok Business Center?

To set up a TikTok Business Center, you can hover over the left-hand side to find the option and follow the prompts to enter your business details.

What is the significance of the TikTok pixel?

The TikTok pixel is a piece of code that helps track data and metrics for your ads, enabling better performance evaluation.

How do I manage users in my TikTok Business Center?

In the Business Center, you can add or remove users by clicking on 'Add Member' and assigning them specific roles.

What is the process of adding a TikTok shop to my account?

If you have a TikTok shop, you can add it through the Business Center by clicking 'Add Shop' or request access if it’s a partner shop.

How does the brand safety hub work?

The brand safety hub allows you to filter where your ads show up, ensuring they don’t appear next to inappropriate content.

What kind of offers can I expect when signing up for a new TikTok ads account?

You may find offers like ad credits when creating your account, which can change over time.

Where can I find analytics for my ads?

Analytics can be found within your TikTok Business Center, where you can see the performance metrics of your ads.

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