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TikTok Hashtag Strategy to *actually* Go Viral

#Social Media Marketing
2025-07-28 19:567 min read

Content Introduction

In this video, the presenter discusses strategies for effectively using hashtags on TikTok to enhance content visibility and engagement. They emphasize that hashtags do not inherently make a post go viral but serve to categorize content for TikTok's algorithm. The speaker outlines a three-step approach: (1) understand that using hashtags is about categorization, not virality; (2) choose the right number and types of hashtags, ideally around five, including a mix of general and specific hashtags; (3) implement a content strategy that experiments with different hashtag usages. Throughout the video, the presenter shares personal experiences and examples of successful content with varying hashtag strategies, ultimately encouraging viewers to tailor their hashtag usage to optimize engagement on their videos.

Key Information

  • The speaker discusses strategies for using hashtags effectively on TikTok.
  • Step one states that using many hashtags doesn't guarantee virality; hashtags categorize content instead.
  • Step two emphasizes choosing the right hashtags and suggests using around five hashtags for optimal reach.
  • Step three recommends a unique strategy of mixing hashtag types: two general hashtags, like #FYP, and a few specific ones related to the content.
  • The speaker mentions the importance of adapting strategies based on account performance and engagement, particularly in the context of being shadowbanned on TikTok.
  • Examples are provided to illustrate the effectiveness of these strategies, including user experiences and results achieved.

Timeline Analysis

Content Keywords

TikTok Hashtags

The speaker explains the misconception that hashtags can make videos go viral. Instead, hashtags categorize content, which helps the algorithm push videos to the right audience.

Hashtag Strategies

Three main steps are discussed for effective hashtag use: choosing the right number of hashtags (around five), selecting specific and general hashtags, and varying hashtag strategies across video uploads.

Breaking the TikTok Algorithm

The speaker provides examples of how to break through the TikTok algorithm by effectively using specific hashtags to gain more visibility and interactions.

Shadowbanned Accounts

The video discusses experiences with being shadowbanned, strategies to recover from it, such as using stitches and varying hashtag use.

Video Engagement

Emphasis is placed on how interaction from the right audience can lead to more viewers and better performance of TikTok videos.

Tutorial on TikTok Growth

The session serves as a tutorial for TikTok growth through proper hashtag use and increasing organic reach.

Related questions&answers

What is the main purpose of hashtags on TikTok?

Hashtags are primarily used to categorize your content on TikTok, helping the algorithm to push your video to the right audience.

How many hashtags should I use for optimal results?

It is generally recommended to use around five hashtags, which is a rule of thumb, but you can adjust based on your content and audience.

Can using more hashtags guarantee more views?

No, using more hashtags does not guarantee going viral; in fact, it can be counterproductive. It's better to use specific and relevant hashtags.

What effect do spam hashtags have on TikTok videos?

Using spam hashtags typically does not contribute positively to your video's performance. It can mislead the algorithm and reduce visibility.

Can I go viral without using hashtags?

Yes, some content can go viral without hashtags, especially if it is engaging and appealing to the audience.

Is it possible to be shadowbanned on TikTok?

Yes, users can experience shadowbanning, which may limit their content's visibility without an official notice from TikTok.

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