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TikTok Hashtag Strategy 2025: Go Viral Without #fyp Spam

#Social Media Marketing
2025-12-11 20:397 min read

Content Introduction
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This video provides insights into effectively using trending hashtags on TikTok to enhance growth and engagement in 2025. The speaker highlights common pitfalls content creators fall into, such as using overused or irrelevant hashtags, and emphasizes the smarter application of hashtags to avoid being penalized by the TikTok algorithm. The video also introduces trending hashtags for the current month, discusses different types of hashtags (sound-based, challenge-based, and meme-based), and shares actionable strategies for maximizing reach without harming engagement. Viewers are encouraged to experiment with trending and niche-specific tags while avoiding spammy practices to enhance discoverability and build community recognition.

Key Information

  • Everyone is encouraged to use trending hashtags to grow on TikTok, especially as we look towards 2025.
  • It's important to move beyond just adding random hashtags; creators should rethink their hashtag strategies if they're experiencing low views or engagement.
  • Current trending hashtags include sound-based, challenge-based, and meme-based tags, each with its own unique characteristics.
  • Mistakes to avoid include using overused tags, irrelevant hashtags, stuffing captions with too many hashtags, and consistently using the same tag combinations.
  • A recommended strategy involves using one or two trending tags alongside niche-specific hashtags, possibly including personal or brand tags to enhance recognition.
  • Hashtags should be tested for relevance and freshness to avoid using stale tags.

Timeline Analysis

Content Keywords

trending hashtags

The video discusses the importance of using trending hashtags to grow an audience on TikTok, particularly focusing on what works in 2025.

TikTok algorithm

An explanation of how TikTok's algorithm has evolved to prioritize content engagement metrics over simple hashtag popularity.

types of hashtags

The video outlines three main types of trending hashtags: sound-based, challenge-based, and meme-based, each having distinct characteristics and popularity.

#sideeye

#sideeye is trending and used for humorous sibling reactions, showcasing its comedic potential for creators.

#brushreveal

#brushreveal is popular in beauty TikTok where creators reveal their look using a brush in a creative transition.

#90score

#90score is trending among fashion and nostalgia content, appealing to those who enjoy stylish edits.

common hashtag mistakes

The video highlights common pitfalls that creators encounter with hashtags that may damage their performance and engagement.

effective hashtag strategy

A recommended strategy for using hashtags includes a combination of trending tags, niche-specific tags, and personal branding tags to enhance content visibility.

hashtag testing

Advice is given on how to test hashtags in the TikTok search bar to ensure they are still relevant and fresh.

Related questions&answers

What is the importance of using trending hashtags on TikTok?

Using trending hashtags helps increase visibility and grow your reach on TikTok.

How does TikTok determine whether a hashtag is trending?

TikTok's algorithm looks at how users react to content under that hashtag, including watch time, shares, and engagement, not just the frequency of its use.

What types of hashtags are currently trending on TikTok?

Trending hashtags typically fall into three categories: sound-based, challenge-based, and meme-based hashtags.

What are some mistakes to avoid when using hashtags?

Avoid using overused tags, hashtags that don’t fit your content, stuffing captions with too many hashtags, and copying the same tag combo for every post.

What is a good strategy for using hashtags in my posts?

Use one or two trending tags, add two or three niche-specific tags, and consider using a personal or brand tag for better recognition.

What should I do if I notice a drop in views on my TikTok videos?

It could be a result of overusing certain hashtags or getting shadowbanned. Consider changing your tags and content strategy.

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