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Threads: The Rise of Meta's Twitter Alternative - Engagement, Marketing, & New Features

#Social Media Marketing
2025-06-18 18:547 min read

Content Introduction

The video discusses the increasing popularity of Threads as an alternative to X, examining its growth in user engagement. It highlights key statistics, such as the median engagement rates on Threads being significantly higher than X, and the growing interest among marketers in utilizing Threads. The speaker shares insights from a survey revealing a shift towards Threads, especially among B2C brands. Innovations on Threads, including features for organizing user feeds and improved search functionalities, are also covered. The video encourages viewers to experiment with various types of content and positions Threads as a platform reminiscent of early Twitter, inviting audience engagement through comments and shared experiences with the platform.

Key Information

  • The discussion revolves around the need for an alternative platform to X, particularly focusing on Threads.
  • Threads have been steadily growing in user engagement and popularity, with Buffer analyzing 10 million posts indicating higher engagement rates on Threads compared to X.
  • Statistics show that 57% of marketers currently post on Threads, and 23% plan to create a presence there in the near future.
  • 64% of B2C brands are actively using Threads compared to only 19% of B2B brands, indicating a disparity in adoption.
  • The conversation highlights the importance of content style, noting that conversational and informal tones resonate with users.
  • Recent updates to Threads include the ability to share public feeds and improved search functionality for keywords and hashtags.
  • Users can now also express themselves through gifts, polls, and voice memos on Threads.

Timeline Analysis

Content Keywords

Threads

A growing alternative to X, Threads is gaining more users monthly as they seek engaging platforms. Recent analysis shows Threads posts achieve a median engagement rate of 6.25%, 73% higher than X's 3.6%. Various statistics reflect a growing interest in Threads among marketers, with many experimenting and posting various content types to engage their audiences.

Engagement Statistics

Buffer's analysis of 10 million posts indicates Threads leads in engagement rates. Furthermore, 57% of marketers currently post on Threads, while an additional 23% are planning to establish a presence this year, highlighting Threads' increasing viability as a marketing platform.

Content Strategies

Marketers are exploring different types of content on Threads, with a focus on conversational content resonating best. Companies are experimenting with various formats, including news updates and behind-the-scenes content, to drive engagement.

Public Feeds and Lists

Threads now allows users to share public feeds they've created, similar to Twitter lists, enabling a new way to curate and share favorite accounts or influencers. This feature supports better organization and connection with relevant communities.

Meta's Updates

Meta has introduced several features to Threads, including personalized feeds based on user interactions, improved search functions, and the ability to express oneself with gifts, polls, and voice memos, enhancing the overall user experience.

Related questions&answers

What are the engagement rates of Threads compared to X?

Threads achieved a median engagement rate of 6.25%, whereas X had a median engagement rate of 3.6%. Posts on Threads are driving 73% higher engagement rates than on X on average.

How many marketers are currently posting on Threads?

57% of marketers currently post on Threads, with an additional 23% planning to establish a presence on the platform this year.

What types of content seem to perform well on Threads?

Conversational content tends to engage users the most on Threads, and many brands are adopting a more informal style of communication.

Are there any new features being added to Threads?

Yes, Threads has recently added the ability to share public feeds, upload voice memos, and they are also introducing trending topics.

How can users personalize their feed on Threads?

Users can personalize their feed based on accounts or posts they've interacted with in the past. They can also set their own default feed when logging into Threads.

What advice has Meta provided for using Threads effectively?

Meta has published tips on making the best use of Threads, including how to engage with the platform and utilize features effectively for better visibility.

Is the search function on Threads effective?

Yes, the search function has improved recently, allowing users to search for keywords or tags more efficiently.

Can users post video content on Threads?

Currently, videos posted to Threads are hosted on Instagram, but it's unclear if direct video uploads will be implemented later.

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