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This Week at YouTube: Hype at no cost expansion, Summer gift drop, and Trending page update!

#Social Media Marketing
2025-07-22 18:249 min read

Content Introduction
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Preston introduces exciting updates for YouTube insiders in this week's 'News Tuesday'. Key highlights include the expansion of a 'hype' feature, allowing viewers to express excitement for content across 19 markets, including parts of Europe and selected countries. The platform aims to help creators gain more visibility and connections while rewarding smaller creators through a points system. Additionally, five new animated gifts were launched for engagement during live streams, specifically added for US audiences. As user preferences shift, the traditional trending page will be removed, focusing instead on personalized recommendations and community experiences, emphasizing popular content relevant to individual users. The video wraps up with a note from the creators of YouTube, inviting feedback on gifts and trending content.

Key Information

  • Preston is filling in for Lauren and introduces 'Newsuesday', a weekly news update.
  • YouTube is expanding the 'hype' feature, allowing viewers to show excitement about creators' content at no cost in 19 markets including India, Indonesia, and Mexico.
  • This feature helps creators get discovered, as 'hyped' videos appear on a leaderboard for upcoming creators.
  • Viewers can hype videos from anywhere as long as they are available, not limited to local regions.
  • New animated gifts for streams are being introduced, including themes such as a duckling and a sand castle.
  • Gifts are available only to creators and viewers in the US, and monetizing with gifts can enhance earning potential.
  • YouTube is discontinuing its trending page and will instead focus on personalized recommendations and community experiences for more relevant content discovery.
  • Creators can use the inspiration tab in Studio to better understand viewer trends related to their audience.

Timeline Analysis

Content Keywords

Hype Feature

YouTube is expanding its 'Hype' feature to allow viewers in 19 markets, including India, Indonesia, and Mexico, to hype videos at no cost. This feature allows viewers to come together, show excitement for creators' content, and helps channels gain discoverability.

Trending Changes

YouTube is shifting its focus from a singular trending page to personalized recommendations and experiences as trends evolve towards micro-trends and fandoms. This reflects changes in viewer behavior over the past ten years.

Gift Monetization

YouTube is rolling out five new animated gifts for live streams, which can boost creators' earnings. These gifts are seasonal and currently available only to creators and viewers in the US.

YouTube Charts

YouTube provides charts for trending music videos, podcast shows, and trailers to help users find popular content across various categories as traditional trending pages are removed.

Creators Spotlight

New features such as 'hype' and a spotlight for creators on the rise will help them get discovered and connect with their audiences, emphasizing YouTube's commitment to supporting creators.

Inspiration Tab

Creators can use the inspiration tab in Studio to understand viewer trends and stay relevant to their unique audience.

Related questions&answers

What is Hype and how does it work?

Hype is a feature that allows viewers to show excitement for content by hiting videos at no cost in select markets. It helps creators get discovered.

Which markets will Hype be available in?

Hype will be available in 19 markets including India, Indonesia, Mexico, and select EU markets.

How can viewers enable Hype?

If a viewer is in an eligible market, the option to hype will appear on creators' public long-form videos uploaded in the last 7 days.

What benefits do smaller creators receive from Hype?

Hype gives smaller creators more bonus points based on their subscriber count, helping to level the playing field.

Will Hype be turned on automatically?

Yes, Hype will be turned on by default, but there will be an option to opt out in the advanced settings on Studio Desktop.

What are the new animated gifts for viewers?

Five new animated gifts are being rolled out, including a duckling, island, sand castle, and watermelon, available for viewers to send during streams.

How can creators monetize with gifts?

Creators can monetize with gifts to increase their earning potential while engaging with their audience during live streams.

What changes are happening to the trending page?

YouTube is removing the trending page and focusing on personalized recommendations and community experiences to showcase popular content.

What can creators find in the inspiration tab?

Creators can use the inspiration tab in Studio to understand trending content that is relevant to their channel and unique audience.

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