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This Week at YouTube: Hype at no cost expansion, Summer gift drop, and Trending page update!
Content Introduction
Preston introduces exciting updates for YouTube insiders in this week's 'News Tuesday'. Key highlights include the expansion of a 'hype' feature, allowing viewers to express excitement for content across 19 markets, including parts of Europe and selected countries. The platform aims to help creators gain more visibility and connections while rewarding smaller creators through a points system. Additionally, five new animated gifts were launched for engagement during live streams, specifically added for US audiences. As user preferences shift, the traditional trending page will be removed, focusing instead on personalized recommendations and community experiences, emphasizing popular content relevant to individual users. The video wraps up with a note from the creators of YouTube, inviting feedback on gifts and trending content.Key Information
- Preston is filling in for Lauren and introduces 'Newsuesday', a weekly news update.
- YouTube is expanding the 'hype' feature, allowing viewers to show excitement about creators' content at no cost in 19 markets including India, Indonesia, and Mexico.
- This feature helps creators get discovered, as 'hyped' videos appear on a leaderboard for upcoming creators.
- Viewers can hype videos from anywhere as long as they are available, not limited to local regions.
- New animated gifts for streams are being introduced, including themes such as a duckling and a sand castle.
- Gifts are available only to creators and viewers in the US, and monetizing with gifts can enhance earning potential.
- YouTube is discontinuing its trending page and will instead focus on personalized recommendations and community experiences for more relevant content discovery.
- Creators can use the inspiration tab in Studio to better understand viewer trends related to their audience.
Timeline Analysis
Content Keywords
Hype Feature
YouTube is expanding its 'Hype' feature to allow viewers in 19 markets, including India, Indonesia, and Mexico, to hype videos at no cost. This feature allows viewers to come together, show excitement for creators' content, and helps channels gain discoverability.
Trending Changes
YouTube is shifting its focus from a singular trending page to personalized recommendations and experiences as trends evolve towards micro-trends and fandoms. This reflects changes in viewer behavior over the past ten years.
Gift Monetization
YouTube is rolling out five new animated gifts for live streams, which can boost creators' earnings. These gifts are seasonal and currently available only to creators and viewers in the US.
YouTube Charts
YouTube provides charts for trending music videos, podcast shows, and trailers to help users find popular content across various categories as traditional trending pages are removed.
Creators Spotlight
New features such as 'hype' and a spotlight for creators on the rise will help them get discovered and connect with their audiences, emphasizing YouTube's commitment to supporting creators.
Inspiration Tab
Creators can use the inspiration tab in Studio to understand viewer trends and stay relevant to their unique audience.
Related questions&answers
What is Hype and how does it work?
Which markets will Hype be available in?
How can viewers enable Hype?
What benefits do smaller creators receive from Hype?
Will Hype be turned on automatically?
What are the new animated gifts for viewers?
How can creators monetize with gifts?
What changes are happening to the trending page?
What can creators find in the inspiration tab?
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