Content Introduction
In this week's episode of Creator Insider, Lauren, a product manager at YouTube, discusses exciting updates on shopping features within Shorts. The shopping button is being upgraded to include product stickers that viewers can tap to be redirected to retailers' websites. The success of shopping product stickers indicated a significant increase in clicks. In addition to shopping updates, Lauren announces that YouTube communities are now available to all content creators and provides insight into moderation tools and personalization features. The ability for creators to manage posts more efficiently is highlighted, as is the introduction of new animated gifts for viewers during live streams. Lauren encourages feedback from viewers on new features and expresses the team’s dedication to enhancing the YouTube experience.Key Information
- Lauren introduces herself as a program manager and producer for Creator Insider at YouTube.
- The shopping feature on YouTube Shorts is being updated with new functionalities including shopping product stickers.
- Viewers will now see shopping product stickers that redirect them to the retailer's website when tapped.
- The update aims to increase engagement, with previous experiments showing a significant rise in product clicks with the new stickers.
- Communities will now be available to all creators with access to posts, offering a space for deeper connections between creators and subscribers.
- Creators will have moderation tools to manage community content and can adjust settings for posts held for review.
- New animated gifts like 'victory spin' and 'rockstar' will be rolled out for viewers to use during live streams, initially available to US users.
- The introduction of sorting options for community posts will enhance content moderation and visibility.
- Creators are encouraged to engage with their audience by acknowledging gift contributors.
Timeline Analysis
Content Keywords
Shopping on YouTube Shorts
YouTube Shorts introduces an upgraded shopping button, enabling viewers to see product stickers when products are tagged. Tapping the sticker redirects viewers to the retailer's website, enhancing shopping interactions.
Product Stickers Performance
Shorts featuring shopping product stickers experienced over 40% more clicks on products compared to those simply with a shopping button, indicating that stickers enhance user engagement.
Creator Communities
YouTube announces that communities are now available to all creators with post access, fostering deeper audience connections in a dedicated space for ongoing conversation and interaction.
Moderation Tools
Existing moderation tools and policies apply to communities, allowing creators to manage content visibility and engagement while ensuring compliance with community guidelines.
New Features and Tools
YouTube is rolling out new features such as animated gifts for live streams, providing creators with more engagement tools to enhance viewer interaction during broadcasts.
Feedback and Improvements
YouTube encourages user feedback for continuous improvement of features, aiming to enhance user experience through active community moderation and new personalization options for creators.
Related questions&answers
Who is Lauren?
What is newsuesday?
How do tagged products appear on Shorts?
What happens when users click on the shopping button on Shorts?
What is the recent upgrade for the shopping button on Shorts?
How can creators rearrange tagged products?
Are shopping product stickers available globally?
What are communities on YouTube?
Can subscribers post in communities?
What features are being introduced to help moderators?
What new animated gifts can viewers send during streams?
How should creators acknowledge gifts from viewers?
What should users do if they have feedback on new features?
How can creators turn on the community feature?
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