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This Week at YouTube: Communities, Product Stickers, and New Gifts!

#Social Media Marketing
2025-07-22 18:309 min read

Content Introduction
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In this week's episode of Creator Insider, Lauren, a product manager at YouTube, discusses exciting updates on shopping features within Shorts. The shopping button is being upgraded to include product stickers that viewers can tap to be redirected to retailers' websites. The success of shopping product stickers indicated a significant increase in clicks. In addition to shopping updates, Lauren announces that YouTube communities are now available to all content creators and provides insight into moderation tools and personalization features. The ability for creators to manage posts more efficiently is highlighted, as is the introduction of new animated gifts for viewers during live streams. Lauren encourages feedback from viewers on new features and expresses the team’s dedication to enhancing the YouTube experience.

Key Information

  • Lauren introduces herself as a program manager and producer for Creator Insider at YouTube.
  • The shopping feature on YouTube Shorts is being updated with new functionalities including shopping product stickers.
  • Viewers will now see shopping product stickers that redirect them to the retailer's website when tapped.
  • The update aims to increase engagement, with previous experiments showing a significant rise in product clicks with the new stickers.
  • Communities will now be available to all creators with access to posts, offering a space for deeper connections between creators and subscribers.
  • Creators will have moderation tools to manage community content and can adjust settings for posts held for review.
  • New animated gifts like 'victory spin' and 'rockstar' will be rolled out for viewers to use during live streams, initially available to US users.
  • The introduction of sorting options for community posts will enhance content moderation and visibility.
  • Creators are encouraged to engage with their audience by acknowledging gift contributors.

Timeline Analysis

Content Keywords

Shopping on YouTube Shorts

YouTube Shorts introduces an upgraded shopping button, enabling viewers to see product stickers when products are tagged. Tapping the sticker redirects viewers to the retailer's website, enhancing shopping interactions.

Product Stickers Performance

Shorts featuring shopping product stickers experienced over 40% more clicks on products compared to those simply with a shopping button, indicating that stickers enhance user engagement.

Creator Communities

YouTube announces that communities are now available to all creators with post access, fostering deeper audience connections in a dedicated space for ongoing conversation and interaction.

Moderation Tools

Existing moderation tools and policies apply to communities, allowing creators to manage content visibility and engagement while ensuring compliance with community guidelines.

New Features and Tools

YouTube is rolling out new features such as animated gifts for live streams, providing creators with more engagement tools to enhance viewer interaction during broadcasts.

Feedback and Improvements

YouTube encourages user feedback for continuous improvement of features, aiming to enhance user experience through active community moderation and new personalization options for creators.

Related questions&answers

Who is Lauren?

Lauren is a program manager working on the product team at YouTube and the producer of Creator Insider.

What is newsuesday?

Newsuesday is a term used to indicate that it's Tuesday, a day dedicated to providing updates and news.

How do tagged products appear on Shorts?

Tagged products appear in a banner in the bottom left-hand corner of Shorts.

What happens when users click on the shopping button on Shorts?

When clicked, users are redirected to a list of tagged products for shopping.

What is the recent upgrade for the shopping button on Shorts?

The shopping button is being upgraded to include shopping product stickers that viewers can tap to be directed to the retailer's website.

How can creators rearrange tagged products?

Creators can rearrange the list of tagged products to determine which product sticker is generated first.

Are shopping product stickers available globally?

Yes, shopping product stickers are available globally except in South Korea, but there are plans for expansion there soon.

What are communities on YouTube?

Communities are a dedicated space on creators' channels where they can foster deeper connections with their audience.

Can subscribers post in communities?

Yes, subscribers can post to the channel, allowing for interaction outside the usual comments or live chats.

What features are being introduced to help moderators?

Sorting options for posts are being introduced to help moderators manage content more effectively.

What new animated gifts can viewers send during streams?

Viewers can send animated gifts such as victory spin, hurray, sealplash, and rockstar during streams.

How should creators acknowledge gifts from viewers?

Creators should acknowledge gifts by shouting out the contributors by name to make them feel valued.

What should users do if they have feedback on new features?

Users are encouraged to share their feedback and let the team know how they feel about new features.

How can creators turn on the community feature?

Eligible creators can toggle on the community feature by tapping the create pencil icon on their channel page.

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