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The social media metrics that REALLY matter for your next launch

#Social Media Marketing
2025-09-02 23:347 min read

Content Introduction
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In this episode of 'Let's Talk Socials', the host addresses common misconceptions about measuring success during a launch. Emphasizing that simply tracking sales and social media follower counts can lead to overlooking crucial metrics, the host stresses the importance of focusing on reach, traffic, and direct messages (DMs) as indicators of launch effectiveness. Engagement on posts is not a guaranteed measure of success, as high engagement might not translate into sales. The host encourages entrepreneurs to assess whether their content is reaching enough potential customers, generating curiosity, and fostering conversations. They suggest a simple tracking document to monitor important metrics throughout the launch process and highlight that effectiveness is not dictated by follower counts but by the engagement's relevance to sales. The episode concludes with an invitation for support through consulting services to help improve content's impact and achieve better results.

Key Information

  • The podcast 'Let's Talk Socials' aims to help entrepreneurs stand out on social media and be recognized as experts.
  • There is a common misconception among entrepreneurs during launches that tracking only sales and follower counts indicates success.
  • To effectively measure success during a launch, focus should be on the metrics that show if content is working, such as reach, traffic, and direct messages (DMs) rather than merely engagement metrics.
  • It's important to generate awareness and interest for the offer rather than just focusing on likes and comments.
  • The three crucial metrics during a launch are reach, traffic to the landing page, and DMs received that indicate interest.
  • A simple tracking document is recommended for monitoring these metrics to make informed adjustments throughout the launch.

Timeline Analysis

Content Keywords

Launch Metrics

In this episode, the importance of monitoring metrics during a launch is discussed, emphasizing that solely tracking sales and follower counts can lead to misunderstandings of success. Key metrics to focus on include reach, traffic, and direct messages (DMs), as they provide a better indication of engagement and interest in offerings.

Social Media Engagement

The narrative stresses that high engagement such as likes and comments doesn't necessarily translate into sales. It's essential to gauge whether the content is reaching the intended audience and prompting conversations, which are more indicative of potential conversions.

Consulting Services

The speaker offers consulting services aimed at helping businesses create impactful launch content that generates sales and traffic to landing pages, highlighting the importance of strategic social media use in marketing.

Content Strategy

The video suggests that understanding what metrics matter is critical to refine marketing strategies during product launches and encourages tracking of audience engagement and lead generation effectively.

Related questions&answers

What is the main focus of the podcast 'Let's Talk Socials'?

The podcast focuses on helping entrepreneurs stand out on social media and be recognized as experts.

What should entrepreneurs measure during a launch?

Entrepreneurs should measure reach, traffic, and direct messages (DMs) rather than just sales or follower counts.

Why is engagement not the best metric to rely on during a launch?

Engagement can be misleading; a post with high engagement may not lead to sales, while a low-engagement post could generate private messages and conversions.

What are the three key metrics discussed in the episode?

The three key metrics are reach, traffic, and DMs.

How should entrepreneurs track their metrics during a launch?

Entrepreneurs should maintain a simple tracking document to log metrics like website visits and DM inquiries.

How does the speaker suggest entrepreneurs feel about low post engagement?

The speaker suggests not to spiral over low engagement as it's not the most important measure; instead, focus on whether the content is reaching and moving the audience closer to the offer.

What should entrepreneurs prioritize in their content strategy during a launch?

Entrepreneurs should prioritize generating awareness, interest, and curiosity about their offers rather than solely focusing on likes or shares.

What is the ultimate goal of social media efforts in a launch?

The ultimate goal is to move people through the sales funnel and encourage them to take actions like asking questions or making purchases.

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