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The new digital product that's so good, clients throw money at you

#AI Tools
2025-06-12 19:0410 min read

Content Introduction

The video discusses a transformative shift in the digital product landscape, particularly focusing on service business owners who are now offering innovative, customized digital products that are more personal and address specific client needs. It emphasizes the limitations of traditional digital products like PDFs and templates, which have lost their appeal. The video introduces the concept of 'custom GPTs'—individualized versions of ChatGPT that can be tailored to offer personalized experiences and solutions without extensive development time. By leveraging this technology, business owners can efficiently create products that engage clients and generate revenue. The presenter shares real-world examples and strategies for integrating custom GPTs into businesses, highlighting their potential as free lead magnets or low-cost products that can add significant value and establish stronger client relationships.

Key Information

  • The speaker discusses the decline of traditional digital products such as PDFs, ebooks, and courses, signaling a shift towards new digital products in the upcoming years.
  • Service business owners are creating innovative, personalized products that offer fast and effective solutions to specific problems, directly addressing client needs.
  • The video introduces a new form of digital product known as custom GPTs, which serve as interactive tools or resources, mimicking personalized assistance from an expert.
  • Custom GPTs are easy to create and can be used to generate passive income through low-priced digital products or as lead magnets to build email lists.
  • The speaker highlights that effective email marketing remains pivotal for business growth and client engagement in 2025.
  • Real-life examples, including a wedding planning platform utilizing a custom GPT to aid couples in task management, illustrate the practical applications of this technology.
  • The presentation emphasizes the potential for businesses to leverage custom GPTs to offer valuable, personalized guidance while maintaining efficiency and scalability.

Timeline Analysis

Content Keywords

Digital Products Revolution

In 2025, a significant shift in the digital product landscape is occurring. Service business owners are designing more personal, quicker-to-build products that directly address specific client needs, leading clients to be willing to pay for them.

Custom GPTs

Custom Generative Pre-trained Transformers (GPTs) allow businesses to simulate personalized experiences without extensive one-on-one client interaction. They can be tailored to individual knowledge and trained to perform specialized tasks.

Email Marketing

Despite evolving marketing channels, email marketing remains the highest ROI strategy in 2025, providing significant returns on investments when businesses effectively leverage their email lists.

Lead Magnets

Offering valuable information through free lead magnets can help businesses build email lists quickly, enabling them to nurture potential clients without extensive upfront selling.

Paid Offers

Creating low-priced offers using custom GPTs can generate a new income stream and serve as entry points for new clients, leading to larger engagements in the future.

Real-World Examples

Zola successfully implemented a custom GPT that assists engaged couples with tasks related to wedding planning, showcasing the practical value of this technology in enhancing client engagement.

Consultation Automation

Custom GPTs can act like personal consultants, offering 24/7 availability for advice and retaining the expert's voice, which can enhance client satisfaction.

Related questions&answers

What types of digital products has the speaker been trying to sell?

The speaker has been trying to sell digital products such as PDFs, ebooks, courses, and templates.

What major change is expected in the digital product space in 2025?

There is expected to be a revolution in the digital product space where service business owners create different kinds of products that solve specific problems and feel personal to clients.

What is a custom GPT as mentioned in the video?

Custom GPTs are customized versions of chat GPT that can be trained on one's own knowledge to perform specific tasks.

How can service-based businesses utilize custom GPTs?

Service-based businesses can use custom GPTs as lead magnets or low-priced products to generate revenue and grow their client list.

What is the importance of building an email list?

Building an email list is important because it remains a powerful marketing channel that can lead to significant returns on investment.

How does the speaker suggest using custom GPTs as lead magnets?

The speaker suggests offering something valuable for free, like a custom GPT, to build an email list of future clients.

What is the expected ROI from email marketing in 2025?

Email marketing can yield a return on investment of 3,600%, providing $36 for every $1 spent.

What is an example of a custom GPT discussed in the video?

An example is Zola's 'Split the Decisions GPT', which helps engaged couples divide wedding planning tasks fairly.

What should businesses do if they want to create a custom GPT?

They should gather information, create a signup page for potential customers, and set up a payment system if they're selling the GPT.

What are the two main approaches to use custom GPTs in a business?

The two approaches are to use them as free lead magnets or to sell them as low-priced digital products.

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